TikTok shared the year’s most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday’s release of Year on TikTok 2024.
Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024’s top memes, joining Brat Summer from @charlixcx, “very demure, very mindful” from @joolieannie, and Sambas and a Little Red Bag from @maisiisobel.
New voices propelled themselves into the heart of U.K. culture, fueled by TikTok. Theater creator @sonnymonaghan scored a dream role in Dear Evan Hansen, while artist and presenter @zeewhatidid set up shop on the red carpet.
On the food front, it was the year of the potato, as breakout moments on TikTok brought @thespudbrothers and @merchants_fishandchips to the top of the menu pile for many.
TikTok also put the spotlight on other creators that rose to global prominence on its platform in areas including #BookTok (@edenvictorria), music (@jordanadetunji, @leostaytrill, and @mylessmithuk), and small business (@luxecollective and @rukahair).
The company said there are currently more than 5,000 live shopping sessions per day on TikTok Shop in the U.K.
“Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video,” global head of content James Stafford said in a statement. “From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our global community who have inspired and entertained us this year, as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine.”
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