Video: Kevin Doory on difference between traditional SEO and local SEO

Kevin Doory and I have an unusual history, he is good friends with two of my employees at RustyBrick. In fact, he use to work with one of them about a dozen years ago. So sitting down and chatting with Kevin was espesially fun. Kevin works at AutoRevo as the director of SEO.

Kevin told me that he feels local SEO is more challenging than traditional SEO because you have all of the complexities with traditional SEO and then add on that local SEO factors like proximity, reviews, and more. We also briefly talked about Google November local update, where Google added neural matching to local search.

He also shared some tips around Google My Business, specifically how to use Q&A to help customers and build content. You can follow Kevin on Twitter @kevindoory.

Here is the video:

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About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.

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