Walmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks
Walmart’s monthly subscription service is becoming a more valuable growth engine for the retailer as its membership base grows rapidly, alongside other businesses including advertising and data.
This year, Walmart+ saw the most net-new growth in paid memberships for the first half of the year in its six-year history, according to Walmart. Walmart’s revenue from global membership fees grew 17% in the second quarter of this year. In the U.S., Walmart+ gets shoppers free delivery on orders over $35, free next-day and two-day shipping from Walmart.com, a choice in a free subscription to Paramount+ or Peacock, gas discounts, as well as other discounts and perks.
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https://www.adweek.com/commerce/walmart-is-growing-faster-than-ever-as-the-retailer-loads-on-more-perks/