Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game spots.
The new campaign, which will air in the second quarter, comes from its longtime agency partner, Pinnacle Advertising, which has used the high profile of the Super Bowl to help build the WeatherTech brand.
“WeatherTech’s success advertising in the Super Bowl demonstrates the value of investing in big media moments for companies of all sizes who have a great story to tell,” said Michael Magnusson, founder and CEO of Pinnacle Advertising.
Magnusson said the company is excited to bring a new evolution of its story to the game this year, which will “prove that in a match up against large global brands, independent U.S. companies can have a larger-than-life impact on the world’s biggest advertising stage.”
In past campaigns, the brand has used the game as an opportunity to bring its American-made story to a mass audience, highlighting its precision manufacturing processes and attention to detail.
This year, the brand is taking a different approach with what it describes as an action-packed, music video-inspired story that shows how WeatherTech helps you live your best life.
“The Super Bowl is more than just a game; it’s a cultural moment that provides us with a unique platform to connect with millions of consumers,” said WeatherTech CEO David MacNeil in a statement. “Pinnacle Advertising has been an incredible partner over these past 16 years, consistently delivering work that has helped build our brand and drive sales.”
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