Welcome to LIV Golf: Sports Marketing for Nihilists

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Heading West on U.S. Route 26 just beyond Oregon this past weekend, Orange illuminated highway construction signs pointed toward the LIV Golf event just beyond Exit 55 for Dersham Road. At that exit, a LIV Golf-branded sign pointed fans toward parking at the Pumpkin Ridge Golf Course, hosting the event.

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Welcome to LIV Golf: Sports Marketing for Nihilists

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