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Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Thus far in 2022, digital images, digital spaces and the use of data for personalized advertising and experiences abound. Marketers are navigating best practices in virtual spaces, specifically the metaverse, as they look for ways to build engagement in NFT ownership. It has been a year of hyper-personalization, with marketers using data for personalized advertising and redefining the ways people search for product and service information.
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