When Does a Celebrity Hit the Oversaturation Threshold for Advertising?

Was that Kevin Hart in another ad? What was he hawking this time? Is that Melissa McCarthy again, and what’s she selling? How many times can I see Peyton Manning in ads before I zone out completely?
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https://www.adweek.com/agencies/when-does-a-celebrity-hit-the-oversaturation-threshold-for-advertising/