Why KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign

KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time, headlined simply “FCK.” Now the brand has built an entire ad campaign around hatred for the french… https://www.adweek.com/brand-marketing/why-kfc-turned-a-tweet-from-one-of-its-biggest-critics-into-a-u-k-ad-campaign/