Why Marketers and Corporate Responsibility Teams Need to Collaborate When Illustrating Brand Values

Marketing teams talk a pretty good game when it comes to purpose-driven marketing” and “corporate responsibility.” That’s because they know that when those two disciplines are successfully conflated, the result is happy customers, increased sales and satisfied investors. But talking the talk and walking the walk are two very different games. The reality is that… https://www.adweek.com/agencies/why-marketers-and-corporate-responsibility-teams-need-to-collaborate-when-illustrating-brand-values/