Why Run a Marathon? This Wonderfully Fun Ad From Iceland Has Lots of Good Reasons

There are times when creatives sigh heavily, slump their shoulders and give themselves a facepalm when they see other work–not because it’s bad, but because the concept was right in front of them the whole time. That’s the reaction many might have to a new marathon ad out of Iceland. Tipping its hat to a… https://www.adweek.com/creativity/why-run-a-marathon-this-wonderfully-fun-ad-from-iceland-has-lots-of-good-reasons/