Will Reports of TikTok’s ‘Heating’ Practice Turn Up the Heat Even More on the Platform?

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The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method of doing so is apparently out of the control of brands and creators.

Emily Baker-White of Forbes spoke with six current and former employees of TikTok and parent company ByteDance and reviewed internal communications and documents confirming the existence of a practice referred to within the companies as “heating.”

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