Yahoo Pitches Partnerships With Kevin Durant’s Boardroom, Chef Nick DiGiovanni to Advertisers

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Today, at Yahoo’s NewFronts presentation, the company announced a slate of partnerships as well as new content and talent—but it’s also celebrating a major milestone: its 30th anniversary.

“Yahoo isn’t just on the internet—it is the internet,” Rob Wilk, chief revenue officer at Yahoo, said in a statement. “And we’ve never been more energized about what’s ahead.”

Among its key announcements, Yahoo revealed that Yahoo Sports is working with Boardroom, the media network co-founded by Kevin Durant and Rich Kleiman, which covers the business of sports, entertainment, and culture, for a content partnership that will give fans a better understanding of players and storylines in the sports and business world.

The collaboration will feature a two-part initiative, which is set to launch later this year. The initiative includes a new multi-platform video series titled Network with Rich Kleiman, hosted by Kleiman, and a dedicated Boardroom hub, which will showcase clips and episodes of Network with Rich Kleiman while also including Boardroom’s original reporting and features.

Yahoo announced partnerships with Nick DiGiovanni, Amy Robach and TJ Holmes, and Deena Margolin and Kristin Gallant.Aaron Idelson, Courtesy of Yahoo

Yahoo News partners with new talent

On the Yahoo News side, the brand is leveraging its content with new partnerships, including a tie-up with celebrity chef and MasterChef finalist Nick DiGiovanni, who will bring his signature culinary food content to Yahoo’s readers.

Yahoo News is also collaborating with Amy Robach and T.J. Holmes, who will write Ask Amy & T.J., a new weekly column launching in early June. The former broadcasters and current podcast hosts will offer candid tips and advice on love and relationships — and even respond to readers’ questions and queries directly.

Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card Investor.

Big Little Feelings founders Deena Margolin and Kristin Gallant will also be teaming up with Yahoo to bring their parenting advice to the site later this month. The pair is known for their popular podcast, After Bedtime with Big Little Feelings, which is produced by Dear Media. Additionally, the two will launch a weekly companion column for stories, research, and strategies for parents.

Yahoo expands its current content and partnerships

On top of its new partnerships, Yahoo also plans on growing its current offerings. For instance, Yahoo Finance recently premiered The Big Idea with Elizabeth Gore, a video podcast about small business innovation, funding, and leadership.

By the fall, Yahoo Sports aims to deliver around 50 hours of original video content weekly with popular shows and stars like The Ariel Helwani Show, The Kevin O’Connor Show, and Nate Tice of Football 301. New content partnerships with Motorsport Network, cllct, Sports Card Investor, Mantel, The Athletic, Helwani and Uncrowned, OneFootball, and The Hockey News are expected to widen coverage across categories like racing, collectibles, women’s sports, combat sports, soccer, and hockey.

“We’re building Yahoo for the next 30 years,” Wilk added. “With incredible trust, reach, and relevance, Yahoo is the internet’s most useful brand—and we’re just getting started.”