The newly released On spot with Zendaya, dubbed “Dream Together,” is directed by female choreographer C Prinz, developed and produced by the brand’s in-house team. Using a running track as its backdrop, the ad aims to show “how sport and movement can connect people from different backgrounds,” especially pertinent in an Olympic year, per the brand.
“This film is the beginning of more stories to come,” David Allemann, On’s co-founder, said in a statement. “We are eager to bring in new and distinctive voices alongside Zendaya.”