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Amazon announced on Tuesday that its annual Prime Day sales event will return on July 16.

The promotion, which advertises a number of discounts and special offers to subscribers of the e-commerce giant’s Prime membership service, will begin at 3pm ET and run for 36 hours through July 17. That’s a six-hour bump from last year’s 30-hour Prime Day event.

The announcement confirms the date Amazon briefly posted, seemingly by accident, to its UK website last month.