This post was created in partnership with Weber Shandwick As AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong creative. […] https://www.adweek.com/brand-marketing/building-the-right-team-is-more-important-than-ever-for-..
Tag : Leadership & Talent
WPP has tapped McCann global CEO Tyler Turnbull to be the next global CEO of WPP Creative, according to sources close to the matter. Turnbull is leaving McCann after taking the top position in December of 2025. In that time, he navigated McCann’s integration into Omnicom after its acquisition of Interpublic Group (IPG), which created ..
Being the change you want to see in the world requires vision, courage, and the willingness to walk your own path. ADWEEK’s 2026 Agents of Change, presented by Empower, celebrates the leaders reshaping marketing, media, advertising, and tech through meaningful action. In partnership with Empower, the industry platform created by Propeller Group and WACL, this ..
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Emma Armstrong and Michael Aimette are leaving BBDO NY, the agency shared with ADWEEK. The CEO and chief creative officer of the agency’s flagship office joined after ..
Orchestration, art, and science: How great marketing actually works. https://www.adweek.com/brand-marketing/why-cmos-get-fired-fast-ft-jessica-apothek..
She arrives as the drone delivery service is helping brands like Walmart, DoorDash, and PepsiCo take to the skies. https://www.adweek.com/brand-marketing/alphabets-wing-hires-minjae-ormes-as-head-of-..
Plus, how analytics and creativity should work together, not against each other. https://www.adweek.com/brand-marketing/an-accountants-playbook-to-great-marketing-ft-sonys..
Kate Ridley and Graham Nearn on the value of strong executive partnership for growing a brand. https://www.adweek.com/brand-marketing/the-executive-partnership-behind-stanley-1913s-hy..
Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers. https://www.adweek.com/brand-marketing/the-mediterranean-way-at-scale-cavas-gro..
The cafe chain’s brand chief Tressie Lieberman on rebuilding Starbucks through fandom, consistency, and participation. https://www.adweek.com/brand-marketing/3-ways-starbucks-is-reclaiming-its-br..
