Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. The term “dark funnel” has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark ..
Tag : Leadership & Talent
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Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Before he became chief marketing officer of radio and podcast network Audacy, Paul Suchman was torn between two worlds: a major in integrated marketing at the University of Southern ..
After warning shareholders that Tinder’s revenue would fall below expectations, Match Group is shaking up the dating app’s leadership in hopes of rekindling the spark. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/brand-marketing/tinder-revenues-down-match-group-okcupid-melissa-h..
Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. At 17, I made a vow to “never work a desk job a day in my life,” and clearly, I’ve walked down a completely different path as a digital ..
At Social Media Week Europe, 7–8 Nov., we’ll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy’s, Spotify and more. Save 30% on your pass now (ends 29 Aug.). Head of Instagram Adam Mosseri is leaving the California sun for the London fog. Enjoying your content? You Have 1 ..
It’s a tale as old as startups: One day you’re going through the motions at work. The next, your company has run out of money and you’re left looking for a new job. WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options ..
If you want proof that ageism plagues the ad industry, Grace Creative co-founder Susan Lee Colby points to how older adults are portrayed in creative work. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/agencies/agencies-have-an-ageis..
Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. Wars are now waged in the comments of a LinkedIn post. We’ve all seen them. We may have even participated in them. Enjoying your content? You Have 1 Free ..
Ogilvy network creative agency David Madrid has named Saulo Rocha, one of its founding executive creative directors, as its chief creative officer. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/agencies/david-madrid-promotes-saulo-rocha-to-chief-creativ..
Havas Paris has announced the outcome of its internal #MeToo investigation which has led to the departure of its creative director Christophe Coffre, although chief executive Julien Carette has returned. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/agencies/havas-paris-ends-metoo-investigation-names-new..