In October 2022, Uber formally launched its advertising division in the U.S. promising in-app ads with the power to grab people’s attention while they waited for a car or tracked a takeout delivery. Now, it’s scaling that business with the appointment of Paul Wright in the U.K. Wright will join the tech company as its ..
Creative agency Mother is expanding to mainland Europe for the first time by opening in Berlin. Alexander Nowak, Droga5’s former global head of art, will lead Mother’s Berlin business as chief creative officer and creative partner. The move reunites Nowak with his former creative partner Felix Richter, who joined Mother earlier this year as global creative partner and CCO ..
R/GA is closing its spacious Hudson Yards office in New York City as well as its office in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the restructuring, R/GA is moving ..
When an agency founder steps down, there can be a loss of identity. But Allen & Gerritsen, which has been a steadily growing presence in the independent agency world since its founding in 1985 in Boston, looks to continue the forward progress it’s been making as it changes up leadership and transitions into two new ..
Neuromarketing and neuroanalytics firm Neuro-Insight has announced the promotion of Pranav Yadav to global chief executive officer. Yadav, who founded the ad-tech company and is currently the CEO of the U.S. business, will succeed longtime marketing and agency veteran John Zweig as he takes the remaining subsidiaries under his management. Zweig will assume the role ..
On a slow night at The Sports Bra, a pub in Portland, Ore., dedicated to women’s sports, Julie Haddon is working off the clock. The CMO of the National Women’s Soccer League is peppering pub owner Jenny Nguyen with suggestions about potential future partnerships between the fledgling bar and the NWSL: playoff events, a pop-up ..
Top executives continued to flee Twitter last week, including one who had been front and center since Elon Musk took over the company Oct. 27, and another who left, pulled a 180 and returned to the company. Speaking of pulling a 180, after several tweets seeking to reassure people about the social network’s moderation efforts ..
Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in. You’ll often hear of creative advertisers discovering their interest via pop culture, whether it stems from an iconic billboard or a music star’s distinct ..
Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., ..
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today. Former Twitter CEO Jack Dorsey finally weighed in on the chaos enveloping his former company since ..