Teads, an adtech platform that helps web and mobile publishers monetize their digital content, is suing Google, claiming some anti-competitive advertising practices that hampered competition continue to this day. In an 85-page lawsuit filed in the Southern District of New York, Teads claims that when Google tied its Google Ads ad platform to its ad ..
Tag : Platforms
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here. Welcome to this week’s edition of AI, Tech & Money. I’m Kendra Barnett, reporting from New York. Q2 ..
Elon Musk’s X has dropped its lawsuit against the advertising trade group the World Federation for Advertisers (WFA) after nearly two years, the organizations said Wednesday. A joint statement published to the X Business account and the WFA website said that they are both “putting the litigation…behind them,” adding that “this resets the relationship between ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand campaign on connected TV. The message, one of trust ..
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million. https://www.adweek.com/media/sitecore-snaps-up-geo-startup-scrunch..
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media buying. https://www.adweek.com/media/inmobi-scope3-debut-sell-side-agent-for-autonomous-med..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which consumers saw their ads placed by The Trade Desk. ..
Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude Design, an AI-powered platform that automates the creation of designs, slides, one-pagers, and other marketing and sales collateral. It’s designed to be easy to use for both experienced designers and nontechnical users. The product is built on ..
Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands, agencies, and tech partners are largely automated by agents. The holdco unified its data and tech groups in 2024 and brought them into Dentsu.Connect. The goal was to supercharge marketing operations with a shared data ..
