The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she ..
Tag : Platforms
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand campaign on connected TV. The message, one of trust ..
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million. https://www.adweek.com/media/sitecore-snaps-up-geo-startup-scrunch..
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media buying. https://www.adweek.com/media/inmobi-scope3-debut-sell-side-agent-for-autonomous-med..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which consumers saw their ads placed by The Trade Desk. ..
Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude Design, an AI-powered platform that automates the creation of designs, slides, one-pagers, and other marketing and sales collateral. It’s designed to be easy to use for both experienced designers and nontechnical users. The product is built on ..
Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands, agencies, and tech partners are largely automated by agents. The holdco unified its data and tech groups in 2024 and brought them into Dentsu.Connect. The goal was to supercharge marketing operations with a shared data ..
Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion. The social media network is also expected to take a larger share of global ad spend—26.8% compared to ..
Possible, the Miami-based media and marketing conference that first made a splash with an Elon Musk keynote in 2023, is entering its fourth year with a larger physical footprint, thousands more attendees, and a fresh partnership with YouTube to extend its content online. Organized by Beyond Ordinary Events, acquired for a rumored $40 million in ..
Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending departures of both its chief technologist and its chief legal officer. Adam Foroughi, AppLovin’s CEO and cofounder, stepped down as chairman of the board last week, according to an SEC filing made Tuesday. He was ..
