The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value. https://www.adweek.com/media/trade-desk-stock-slide-employee-retention-repric..
Tag : Platforms
The Trade Desk is cutting 15% of its global workforce, about 585 roles, CEO Jeff Green frames the layoffs as a move to sharpen focus and agility amid slowing growth. https://www.adweek.com/programmatic/the-trade-desk-sheds-15-of-staff-on-heels-of-lackluster-q..
Google won’t be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition. https://www.adweek.com/media/google-dodged-a-breakup-but-experts-say-alternatives-are-mi..
The numbers $715 million: The Trade Desk’s second-quarter revenue, representing 3% year-over-year growth but the company’s slowest growth rate since 2020. $241 million: Adjusted EBITDA, representing a 34% margin. More than 95%: The company’s customer retention rate for the quarter. $0.34: Earnings per share, coming in 17% lower than Wall Street projections. $650 million: The ..
Teads, an adtech platform that helps web and mobile publishers monetize their digital content, is suing Google, claiming some anti-competitive advertising practices that hampered competition continue to this day. In an 85-page lawsuit filed in the Southern District of New York, Teads claims that when Google tied its Google Ads ad platform to its ad ..
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here. Welcome to this week’s edition of AI, Tech & Money. I’m Kendra Barnett, reporting from New York. Q2 ..
Elon Musk’s X has dropped its lawsuit against the advertising trade group the World Federation for Advertisers (WFA) after nearly two years, the organizations said Wednesday. A joint statement published to the X Business account and the WFA website said that they are both “putting the litigation…behind them,” adding that “this resets the relationship between ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand campaign on connected TV. The message, one of trust ..
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million. https://www.adweek.com/media/sitecore-snaps-up-geo-startup-scrunch..
