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August 1, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% of marketers in 2021 believe that videos showed a positive ROI. What is B2B video marketing? B2B video marketing is ..

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August 1, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The future of email marketing looks promising. By 2024, more than 4.4 billion people will have an email address. What’s more, 61 percent of consumers say email is their preferred channel to be contacted by companies. Despite recognizing its potential, many ..

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July 31, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. If embedding just one snippet of code onto your website could double your engagement and clicks on Pinterest, would you do it?  Let’s cut to the chase. In the Pinterest world, there’re average pins, and then there are Rich Pins. The ..

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The more business owners work to boost their presence, the easier it becomes to retain loyal customers and boost local market share. July 30, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As the country starts to open back up, small businesses across all industries are feeling the stress of having ..

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Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school this fall, which means many retailers are preparing for back-to-school shopping. To highlight a few options that can help retailers optimize for both in-store and online back-to-school shoppers, Google has published a ..

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, in one of our featured stories below, I ..

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Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level, the company announced Thursday. In addition, DV360 will also calculate the added reach advertisers get for each Programmatic Guaranteed deal using ..

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I need your help. I’m hoping you’ll take ..

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