Google may expand the list of unsupported robots.txt rules in its documentation based on analysis of real-world robots.txt data collected through HTTP Archive. Gary Illyes and Martin Splitt described the project on the latest episode of Search Off the Record. The work started after a community member submitted a pull request to Google’s robots.txt repository ..
Categoria : Marketing
OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside OAI-SearchBot, GPTBot, and ChatGPT-User on OpenAI’s crawler docs page, bringing the documented bot count to four. OpenAI states that OAI-AdsBot only visits pages submitted as ..
Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for Demand Gen campaigns in Google Ads. This setting lets campaigns optimize toward view-through conversions on YouTube. Google is also expanding Commerce Media Suite to support Demand Gen inventory in Google Ads. This adds Google Ads ..
This series has spent five articles mapping what the AI search transition requires of your team, your content, your technical infrastructure, and your strategic framing. This piece addresses the question those five articles don’t answer: How do you actually make the organizational shift happen? Most teams won’t fail here because they lack vision. The failure ..
Money, obviously. But it’s deeper than that. Google’s market share has broadly held firm in the wake of everything AI. By held firm, I mean its share price has gone through the roof, and its AI offering is growing ever stronger. Happy, happy shareholders. Sad, sad people. (Image Credit: Harry Clarkson-Bennett) But I don’t think ..
The assumption has been that producing something more detailed, more original, and more useful would naturally lead to stronger results, since that approach worked in a search ecosystem where discovery (and success) depended on rankings, clicks, and users actively choosing what to read. That ecosystem rewarded the most compelling, scannable, or comprehensive option on the ..
Clicks as a ranking-related signal have been a subject of debate for over twenty years, although nowadays most SEOs understand that clicks are not a direct ranking factor. The simple truth about clicks is that they are raw data and, surprisingly, processed with some similarity to human rater scores. Clicks Are A Raw Signal The ..
Google’s Large Customer Sales team has posted a role titled “GEO Partner Manager, Performance Solutions” on Google Careers. The listing is a single job posting inside Google’s ads sales organization. The term “GEO” appears seven times across the listing, including the title. “Generative Engine Optimization” is spelled out twice. Other references include “GEO players,” “GEO ..
Stanford’s Human-Centered Artificial Intelligence Institute published its 2026 AI Index Report. The report runs over 400 pages across nine chapters covering technical performance, investment, workforce effects, and public sentiment. The number getting the most attention is that Generative AI reached 53% adoption among the global population within three years of ChatGPT’s launch. That’s faster than ..
Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you and your work. Google’s New Spam Policy Targets Back Button Hijacking Google added back button hijacking to its spam policies, with enforcement beginning June 15. ..