Enterprise email marketing software is built for high-volume programs that span teams, brands, and regions. With so much software available, the hard part comes before and after the send — whether governance keeps every team within the rules, CRM-native data surfaces the right consented audience, and attribution connects email engagement to pipeline and revenue. A ..
Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026 in Atlanta, Jenny Rooney sits down with Chime SVP of Growth Nick Fairbairn to unpack why brand lift and direct-response accountability belong in the same system. They also discuss why buying ..
Join ADWEEK CEO Will Lee, senior brand marketers, and industry leaders at our ADWEEK Exchange Series, to discover how measuring real audience attention—not just impressions—drives smarter, higher-ROI CTV strategies. Two more stops in NYC and Boston next week with brand speakers from Havas, Hartz, Wayfair, WHOOP, SharkNinja, and more. Seats are limited. Disney+ is becoming ..
ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical, and what it means for the future. At Amazon’s annual UnBoxed advertising event, the retail giant outlined an overhaul of its core ad platform to integrate chat-based features and AI. Dubbed Amazon Ads Agent, the platform ..
Today’s headlines are dominated by AI, and rightfully so. Are machines the new gods or the greatest bubble in history? Either way, this wave of AI will define a course for humanity. But for all the talk about AI, we’ve spent far too little time talking about the business model that led us here: advertising. ..
Private equity-backed MSQ Group has acquired media agency January Digital as it looks to grow its U.S. business. The acquisition gives MSQ a stronger media offering to compete with the large holding companies, said Aaron Lang, U.S. president of MSQ Partners. Terms of the deal were not disclosed. London-based MSQ owns agencies including Big Spaceship, ..
Il modello Purdue aiuta a comprendere perché latenza, disponibilità continua, sistemi legacy e requisiti di safety rendono inefficace il trasferimento diretto dei controlli IT agli ambienti OT. Nella prima parte della serie Vincenzo Calabrò ha spiegato perché la fine dell’air gap impone di ripensare la sicurezza degli impianti industriali, e perché lo zero trust non ..
The Arizona Supreme Court said the information was copied for people dating back as far as 30 years. The post Personal Information for Over 1 Million People Stolen in a Cyberattack on Arizona’s Court System appeared first on SecurityWeek. https://www.securityweek.com/personal-information-for-over-1-million-people-stolen-in-a-cyberattack-on-arizonas-cou..
The results have been expected for weeks, although until now OpenAI had not provided details about which problems the model had solved or exactly when they would be published. In September, the company said its model had “resolved more than 100 long-standing open problems across most areas of mathematics.” The released papers and other details ..
Xbox CEO Asha Sharma told employees that Microsoft is getting ready to do something around Grand Theft Auto VI that “no other platform holder is doing” during an employee all-hands this morning. According to sources familiar with Microsoft’s plans, Sharma’s brief teaser was actually about Xbox managing to land a deal for game streaming rights ..
