While it seems like nearly every marketer is using some kind of AI tool, just how prevalent is true integration? And with such a steep learning curve, how can they […] https://www.adweek.com/creativity/ai-has-reached-creative-teamsnow-comes-the-..
This post was created in partnership with Zappi To keep up with today’s consumers, brands need abundant data and a willingness to adapt. During a Brandweek 2026 fireside chat co-hosted with […] https://www.adweek.com/brand-marketing/how-a-161-year-old-brand-stays..
The beverage industry pioneer is betting that a new kind of alcohol can win back sober-curious drinkers https://www.adweek.com/brand-marketing/bai-founder-ben-weiss-wants-gen-z-to-d..
This post was created in partnership with Flam Is AI bringing us closer to a brand marketing world where the audience can act inside the content instead of just watching […] https://www.adweek.com/creativity/personalization-at-scale-edges-closer-with-ai-intera..
This post was created in partnership with iSpot For iconic brands, holiday campaigns can be a key time to shift from product-focused messaging to more creative, emotional storytelling. But finding […] https://www.adweek.com/creativity/choosing-seasonal-magic-over-product..
This post was created in partnership with Higgsfield AI The adoption of generative AI for creative production—and its level of sophistication—has increased exponentially over the past year. During a Brandweek […] https://www.adweek.com/creativity/generative-ai-can-unlock-ideas-without-blowin..
The networks did not see a post-Labor Day holiday bump. https://www.adweek.com/tvnewser/week-of-sept-7-2026-cable-new..
Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers. https://www.adweek.com/brand-marketing/the-mediterranean-way-at-scale-cavas-gro..
WNT regained its No. 1 status in the Adults 25-54 demo. https://www.adweek.com/tvnewser/week-of-sept-7-2026-evening-new..
Last year, Peloton did a sweeping refresh of its hardware that added cameras, fans, and AI-powered software called Peloton IQ. This year, it’s zeroing in on its treadmill lineup — refreshing its two existing Treads and adding the new, more affordable Tread Flex into the fold. At a New York City launch event, Peloton chief ..
