In my previous Search Engine Journal article, I argued that organizations need to build Brand Sovereignty by becoming the most authoritative source of truth for AI. As AI increasingly serves as the intermediary between businesses and customers, the organizations most likely to be recommended will be those that provide the highest-confidence evidence about their products, ..
Microsoft Advertising introduced its first monthly product newsletter on LinkedIn this week. It brings together several features announced over the past few months while introducing new capabilities across AI reporting, Performance Max testing, and creative review. Rather than focusing on entirely new products, the August update expands existing tools with additional reporting, experimentation, and workflow ..
Quancosa potrebbe cambiare per l’Europa nello stretto di Ormuz, con conseguenze particolari, soprattutto per l’Italia. Secondo quanto riporta Bloomberg, l’Iran sta valutando la possibilità di consentire ai paesi europei di rimuovere le mine dallo Stretto di Hormuz, una potenziale marcia indietro che potrebbe rientrare in un accordo volto a normalizzare il traffico marittimo in quella ..
I have dozens of conversations per week with folks in growth and marketing, ranging from directors, VPs of marketing, and CMOs to SEOs in the nitty-gritty day-to-day. Many of my conversations involve measurement. This is an increasingly challenging topic as traditional SEO metrics are breaking down with the advent of AI answers. Much of the ..
Three months ago, I wrote about the Reddit earnings story most marketers missed. That first-quarter call wasn’t the financial story I expected, but looking back, it was Reddit putting the pieces of its future on the record: participation had become too difficult, community creation needed work, human conversation was becoming more valuable, and Reddit Answers could ..
Disney is introducing fan-created TikTok content to its Disney Plus app in its latest attempt to break into short-form creator videos. The Walt Disney Company announced today that it’s partnering with TikTok to bring “an expansive collection of thoughtfully curated Disney-centric fan-created content” to the Verts video feed it launched on Disney Plus earlier this ..
Google Assistant’s days have been numbered ever since Gemini arrived on the scene, and its time is now up. Google has announced that it will be removing access to Assistant on Android phones and tablets, along with paired devices like smartwatches or headphones, from September 4th. The announcement came in an email apparently sent to ..
The numbers: 7%–Percentage increase in revenue for the company from $23.7 billion to $25.2 billion for the third quarter. $7.545 billion–Revenue for Disney’s entertainment unit during the quarter this year, a +12% improvement from the same quarter in 2025. 230 million–The amount of unique fans reached by ESPN, giving it its best month ever in ..
The Trump administration’s framework for assessing potential cybersecurity risks posed by advanced AI reportedly has no interest in testing open models. Axios reports that not only do the voluntary guidelines outright exclude open models — meaning anyone can download them and inspect their core components — but the framework explicitly says it can’t be used ..
Disney is getting its first big win heading into the upcoming Super Bowl. During an earnings call on Wednesday, the company announced it closed its upfront with total volume commitments up double digits year over year, and it has achieved an ad inventory sellout for Super Bowl LXI. Ahead of the company’s upfront presentation in ..
