Category : Rassegna Stampa

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Global drinks brand owner Diageo has hired former M&C Saatchi London CEO, Giles Hedger, as its global consumer planning director, joining from the U.K. cabinet office where he was strategy lead. Recommended articles https://www.adweek.com/brand-marketing/diageo-hires-giles-hedger-consumer..

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Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its introduction of curated inventory solution Twitter Audience Index. Recommended articles https://www.adweek.com/programmatic/mopub-rolls-out-curated-inventory-solution-twitter-audie..

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Despite a rising interest in sustainability, the American economy still produces a lot of plastic waste—around 46 million tons each year, scientists say. Less than 10% of that gets recycled, meaning that Katy Perry’s plastic bag, floating through the wind, has very little chance of starting again. It’s more likely destined for a landfill or ..

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Dating app OkCupid is back at it with its recognizable mix of wordplay and candy-colored pop photography, but this time it’s emphatically aiming at inclusion. Recommended articles https://www.adweek.com/creativity/okcupid-launches-an-expansive-campaign-for-almost-every-single-kind..

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Be sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Katrina Adams, former president and chief executive officer of the United States Tennis Association. Recommended articles https://www.adweek.com/brand-marketing/former-usta-president-katrina-adams-on-growth-opportunities-for-women-..

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Who doesn’t love a shaggy dog story? But sadly, they don’t all end happily. And for some animals, the future can be quite uncertain—a point being made by British animal shelter Dogs Trust in a campaign that wants owners to prepare for the future. Recommended articles https://www.adweek.com/brand-marketing/dogs-yellow-underwear-obsession-makes-owner-consider-pets-future-wit..

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“Imaginarea” è la finestra quotidiana di Inarea, la società di design, leader nel campo del branding, che ci accompagnerà quotidianamente con immagini e storie, scandendo ricorrenze, curiosità ed eventi legati a quella particolare data.. In “Afrodita. Racconti, ricette e altri afrodisiaci” (1997) Isabel Allende si diverte a lanciare lenze ai sensi, con un tocco di riguardo per le papille ..

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