Motorola’s “batwing” symbol is as recognizable as ever. And its smartphone sales are growing at a nice pace. But for Motorola, all that isn’t enough. Recommended articles https://www.adweek.com/brand-marketing/motorola-aims-to-sharpen-its-edge-with-global-brand..
Three is one of the largest mobile networks in the U.K., but for years it has sought a seat at the adults’ table. Recommended articles https://www.adweek.com/creativity/uk-mobile-network-three-comes-of-age-but-it-still-has-a-sense..
More than a year after it first welcomed iPhone users, Clubhouse is finally coming to Android. Recommended articles https://www.adweek.com/media/at-long-last-clubhouse-comes-t..
30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on ..
30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing ..
30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors, ..
30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this month – ..
Google announced it will collect only 15% on payments made to developers through its app marketplace, the Google Play Store, for the first $1 million in annual sales. After that point, the tech company will begin charging its regular 30% fee, a move that mainly benefits smaller mobile app developers. The new policy kicks in ..
Ikea is investing in digital by launching a new app—and expect changes to its winding retail stores, too. The Swedish home furnishings retailer introduced the app for the U.S. market this week. The app allows customers access to their digital Ikea Family card to pay for purchases and request either home delivery or curbside pickup, ..
30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site owners and ..