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Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school this fall, which means many retailers are preparing for back-to-school shopping. To highlight a few options that can help retailers optimize for both in-store and online back-to-school shoppers, Google has published a ..

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, in one of our featured stories below, I ..

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Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level, the company announced Thursday. In addition, DV360 will also calculate the added reach advertisers get for each Programmatic Guaranteed deal using ..

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I need your help. I’m hoping you’ll take ..

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In the latest Search Off the Record podcast, Gary Illyes from Google spoke about how Google Universal Search works and more importantly, how Google decides which vertical search feature to rank in what position in the main search results. Gary Illyes explained why sometimes featured snippets show up at the top, or maybe news articles, ..

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Beginning in a few weeks, advertisers will only be able to target Instagram, Facebook and Messenger users under the age of 18 (or older in certain territories) based on their age, gender and location, Instagram announced Tuesday. As such, previously available targeting options, such as those based on interests or activity on other sites or ..

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Beginning on October 1, 2021, Google will include a 2% “Regulatory Operating Cost” surcharge to advertisers’ invoices for ads served in India and Italy, according to an email sent to Google advertisers on Tuesday. The surcharge applies to ads purchased through Google Ads and for YouTube placements purchased on a reservation basis. Why we care ..

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