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Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is currently being tested and gives customers the ..

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With the holidays fast approaching, Google decided it was a good time to announce nine new shopping tools and features. During the announcement, Google said the intent was to drive a more immersive, personalized experience. Let’s dive in. 1. Search with the word “shop” In the US, when you search for the word “shop” followed ..

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Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.  Advertisers with higher quality scores and relevance are typically rewarded with more traffic and lower CPCs.  The following data (indexed to allow multiple ..

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Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including: For Google Ads ..

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It’s just not Google’s week… or month… or year. Today, Google Ads Liason Ginny Marvin just posted to Twitter that they’re currently aware of an internal issue impacting ads serving. Here’s what she said. Google is aware of an internal issue impacting ads serving. Our product and policy teams are actively working on a solution. ..

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Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care of college students and entry-level working professionals. Digital marketing isn’t always an obvious career choice for those who are not ..

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The last few weeks have seen several problems with the Google Ads Manager, specifically affecting publishers and an incident dating all the way back to August 31. The original issue. On August 31, Google reported an incident that “Google Ad Manager Historical Report stats are showing lower than expected for some networks. There’s no clear ..

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Facebook is rolling out Collaborative Ads for local delivery to help restaurants and grocery stores give people more ways to shop and order. The ads allow local businesses and packaged goods brands to display their products next to options for people to purchase. Local delivery competition. Collaborative Ads for local delivery help brands and advertisers ..

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For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the capability to measure any sales that come from those ads. Expanding their ad business. Walmart has a $2 billion ad business and has been expanding tremendously, ..

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Digital marketing is a great career field. For more than two decades, digital marketing has been a growing field where individuals can thrive and build impressive careers. The industry is always changing. But one thing that won’t change is that companies will continue to need smart people to manage their digital marketing initiatives.  U.S. digital ..

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