This month’s Ask A PPC tackles a very real concern: Search term visibility keeps shrinking on some platforms while other platforms continue to maintain more transparency. Advertisers still need to understand, diagnose, and optimize campaigns even when they do not have full search term signals. “With search terms increasingly unavailable, what technical signals should advertisers ..
Tag : PPC
Google Ads is expanding its Search campaigns for Travel beta to two additional verticals: Things to Do and Events. Google announced the update in a post on X and LinkedIn on July 8, 2026. Advertisers selling attractions, tours, and event tickets can now access the campaign type through an open beta, although availability remains limited. ..
Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. Today, many budget-limited campaigns outperform their bidding targets. Smart Bidding ..
Google is testing a new Search ads label that could give certain advertisers a visible endorsement directly within search results. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced a limited U.S. experiment that adds a “Strongest match” or “Strong match” label to select Search ads. According to Marvin, the labels are intended to ..
Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual launches. New targeting options, diagnostics, commerce tools, Copilot enhancements, and campaign features will naturally get the headlines. What stood out to me was the broader vision behind them. Microsoft is not just talking about better ..
For years, many advertisers treated product feeds as a channel task tied mainly to Shopping campaigns. If you were running Shopping ads, feed optimization likely got attention. If you weren’t, it often slipped behind priorities for the PPC campaigns you were running. Now, that approach is starting to show its age. Google’s recent Ads Decoded ..
For years, many advertisers treated product feeds as a channel task tied mainly to Shopping campaigns. If you were running Shopping ads, feed optimization likely got attention. If you weren’t, it often slipped behind priorities for the PPC campaigns you were running. Now, that approach is starting to show its age. Google’s recent Ads Decoded ..
It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these ..
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the ..
For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword and campaign structure, ad copy, and landing pages. All these factors contributed to conversion performance in some shape or form. When performance changed, the explanation was usually traceable. For ..
