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As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling temporarily blinds a passing motorist. The driver, Danny Trejo, crashes his low rider onto the curb and blocks an Uber Eats scooter. A giant inflatable Minion—it’s Kevin!—breaks away from its ..

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The news and culture publisher BuzzFeed Inc., which houses the editorial titles BuzzFeed News, Complex and HuffPost, announced Tuesday that it is laying off around 12% of its workforce, or roughly 180 employees, according to a memo from chief executive Jonah Peretti obtained by Adweek. The layoffs, which primarily affect Complex Networks, BuzzFeed.com and overlapping ..

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Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching a platform called Mattel Creations this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like Hot Wheels and Barbie. The ..

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The metaverse is still in its extremely early stages of development—it feels almost like a party that just started. It’s an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a ..

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Cannabis retailer Verilife, breaking new ground in mainstream sports, has signed a year-long sponsorship with the Chicago Wolves that will put the company’s dispensary brand front and center at the hockey champ’s televised games. The deal, a first between a professional team and a cannabis marketer, will stretch from the Wolves’ home stadium, Allstate Arena, ..

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Online thrift shop ThredUP is tapping Fran Drescher to helm its first-ever holiday collection made up entirely of low-priced, secondhand clothing items. The assortment of apparel and other gifts was inspired by the star’s personal style and spans everything from scarves, bucket hats and scrunchies to pet beds and bowls, in addition to a set ..

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If you’ve been on TikTok within the last 18 months, you’ve come across the various videos of young women going through the sorority recruitment at their universities process describing their outfits. The common denominator was one brand: Kendra Scott jewelry. As the videos started to gain more attention, the Kendra Scott team showed them to ..

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Discord now allows desktop users to share emoji reactions while participating in voice chats. By sharing one of these “voice channel reactions,” users can react to a conversation in real time without interrupting the person currently speaking. Our guide will show you how to use voice channel reactions on Discord. Note: These screenshots were captured ..

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In this week’s episode of CMO moves, Shake Shack’s Jay Livingston speaks with Adweek’s creative and inclusion editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of ..

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One of advertising’s most prolific campaigns is getting a new jolt of life after going dormant for several years. ESPN is resuscitating its iconic “This Is SportsCenter” campaign with the help of its new lead creative partner, Richmond, VA.-based Arts & Letters. Wieden+Kennedy produced the bulk of the 400-odd ads that began airing in the ..

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