The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand campaign on connected TV. The message, one of trust ..
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FIFA World Cup activations are getting a reboot. Today, at the Round of 16 match at New York/New Jersey Stadium between Brazil and Norway, Hyundai Motor Company created the World Cup’s first robotics-powered halftime activation. During the stunt, Atlas, an advanced humanoid robot developed by Boston Dynamics, delivered the match ball and performed signature goal ..
In its fifth and final season, The Bear is serving up some new partnerships, and marketers are eager to get a seat at the table. Following The Bear’s debut as a breakout hit in 2022, the series has regularly sold out its sponsorships each year and increased revenue season after season, John Campbell, svp, entertainment ..
Twelve-time NBA All-Star Chris Paul retired earlier in 2026 after a 21-season career as one of basketball’s most accomplished players. However, the athlete’s influence has long extended beyond the court, and he’s not finished yet. Over the last two decades, he’s forged longstanding partnerships with Nike’s Jordan Brand and State Farm, where his alter ego ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Kimberly-Clark’s chief growth officer (CGO), Patricia Corsi, is set to leave the business later this year. Corsi joined the Kleenex and Huggies maker in 2024, following a five-year tenure ..
This post was created in partnership with Lyft Ads When Liz Kneebone, vp of community programs and development at ADWEEK, left for Cannes this week, she almost didn’t make it. A World Cup match had gridlocked New York City traffic, her Lyft rerouted her to the PATH train, and a United flight out of Newark ..
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million. https://www.adweek.com/media/sitecore-snaps-up-geo-startup-scrunch..
The National Women’s Soccer League launches a new marketing push ahead of the Men’s World Cup and the 2027 Women’s World Cup. https://www.adweek.com/convergent-tv/nwsl-big-winner-mens-..
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media buying. https://www.adweek.com/media/inmobi-scope3-debut-sell-side-agent-for-autonomous-med..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. On Monday, The Trade Desk announced Nate Olmstead will be the company’s chief financial officer. Olmstead is the company’s fourth finance chief in roughly a year. The company said ..
