With the FIFA Women’s World Cup on the way, Netflix is scoring ad sales goals. On Monday, Netflix announced that it had closed its upfront deals with partners across all major agencies, nearly doubling its ad commitments once again. The streamer had a similar story for its last upfront when it also doubled commitments. At ..
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On Aug. 6, measurement giant Nielsen announced it was looking to acquire ad verification company DoubleVerify in an all-cash transaction worth more than $2 billion. The deal, which is expected to close by the first quarter of 2027, takes DoubleVerify private and gives Nielsen more tools in the digital media space, uniting traditional linear TV ..
The numbers $715 million: The Trade Desk’s second-quarter revenue, representing 3% year-over-year growth but the company’s slowest growth rate since 2020. $241 million: Adjusted EBITDA, representing a 34% margin. More than 95%: The company’s customer retention rate for the quarter. $0.34: Earnings per share, coming in 17% lower than Wall Street projections. $650 million: The ..
Measurement giant Nielsen is getting bigger. The company said it plans to acquire ad verification and brand safety provider DoubleVerify for $2.15 billion in cash. If completed, the acquisition would fill a gap in Nielsen’s business, which has relied heavily on audience measurement, most notably through its ratings for linear TV and streaming. DoubleVerify’s technology ..
Disney is getting its first big win heading into the upcoming Super Bowl. During an earnings call on Wednesday, the company announced it closed its upfront with total volume commitments up double digits year over year, and it has achieved an ad inventory sellout for Super Bowl LXI. Ahead of the company’s upfront presentation in ..
Teads, an adtech platform that helps web and mobile publishers monetize their digital content, is suing Google, claiming some anti-competitive advertising practices that hampered competition continue to this day. In an 85-page lawsuit filed in the Southern District of New York, Teads claims that when Google tied its Google Ads ad platform to its ad ..
Listen up, marketing sharks, because Shark Week has a fin-tastic business plan to keep fans interested even after nearly four decades. Started on the Discovery Channel in 1988, Shark Week has expanded far beyond TV screens into real-life activations and partnerships that keep fans engaged, whether that’s driving long distances for a limited-edition Shark Week ..
The holdco inked new client deals in Q2 with Adidas, IBM, and Subway. https://www.adweek.com/agencies/omnicom-tops-6-organic-growth-in-q2-as-john-wren-hits-693m-payo..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The revolving door of chief marketing officer hires and reshuffles keeps spinning. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the ..
Plenty of brands spent millions on the 2026 FIFA World Cup, but which accomplished their viewership goooals? According to tech and data company Samba, over 75% of U.S. households watched at least one World Cup match, with 62% watching three or more games. The data shows audiences were engaged throughout the tournament, giving brands plenty ..
