Canadians, just now emerging from some of the longest and most restrictive pandemic lockdowns in the world, have probably forgotten how to patio. Recommended articles https://www.adweek.com/brand-marketing/boston-pizza-has-advice-on-how-to-patio-after-canadas-extended..
Scotland has a soda that tastes unlike any other on the planet, distinctive from its rivals in both flavor and its garish orange coloring. Recommended articles https://www.adweek.com/brand-marketing/bubble-gum-rhubarb-this-ad-stirs-debate-on-what-scottish-soda-irn-bru-..
Kraft likes to tinker with its legendary macaroni and cheese, turning it bright pink and adding a candy coating for Valentine’s Day and latching onto the pumpkin spice trend for a fall novelty flavor. Recommended articles https://www.adweek.com/brand-marketing/kraft-turns-its-iconic-comfort-food-into-flavored-..
Dentsu Group has announced a new position for its global chief executive of creative services, Jean Lin, who will become its new executive officer later this year. Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start ..
Beyond Meat, diving further into plant-based poultry after hits and flops in the category, announced this week that it will supply faux chicken tenders to 400 indie restaurants around the country. Recommended articles https://www.adweek.com/brand-marketing/beyond-meat-debuts-plant-based-chicken-tenders-at-400-indie-re..
Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space ..
Companies switching to remote and hybrid work practices over the last 15 months are evidence of how our workplaces are rapidly changing. But that’s certainly not the only global technological shift at play: Every day, digital advancements roll out that ultimately change the way we live our lives, one innovation at a time. Recommended articles ..
The world of agriculture still has some work to do when it comes to diversity, but the industry is changing all the time. Many are recognizing the need for a greater push for inclusion. Recommended articles https://www.adweek.com/agencies/this-story-of-gay-farmers-kicks-off-a-docuseries-about-diverse-heroes-in-ag..
Two campaigns that, in their moment, were unlikely heroes have received top honors at Cannes Lions today. Recommended articles https://www.adweek.com/creativity/reddit-burger-king-win-cannes-social-and-influencer-g..
Burger King has added to its Cannes Lions awards haul by scoring the top prize in Direct, which celebrates targeted and response-driven creativity. Recommended articles https://www.adweek.com/creativity/burger-kings-obscure-football-sponsorship-wins-cannes-direct-g..