Fox is turning its agentic dreams into a reality as it expands on what the company calls the TV ad industry’s “first end-to-end agentic platform.”
As the company continues its push into AI-powered technology, Fox told ADWEEK it’s now entering the next phase of its agentic rollout. This means adding more agency partners; expanding agentic capabilities to include end-to-end linear and, eventually, digital transactions; and looking to make agentic a bigger part of upfront conversations in the future.
According to Jeff Collins, Fox’s ads leader, the tech advancements are ultimately creating more impactful relationships with clients and partners.
