As you may already know, Google recently updated Search Console to let brands track how their social media and video posts perform in search results. Most marketers view this update as a helpful gift. They believe Google wants to reward brands that build strong footprints across TikTok, YouTube, and X. And not wanting to be ..
Tag : Social media
“We basically work from the assumption that if we want data, then we need to obtain it ourselves,” Sapiezynski said of their account cloning approach. “Even if we did, for example, want to use the official TikTok researcher API, none of the user agency is covered there. You can see what content is available, but ..
On this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter are joined by Mike Westgate, sector lead of retail and global business solutions at TikTok, and Ben Sylvan, SVP of connected media at Keurig Dr Pepper. Bringing together both a platform and an advertiser, they offer a behind-the-scenes look at how their partnership turned ..
Reddit will start requiring people to be logged into Reddit to use old.reddit.com. The new requirement will take effect “over the next month,” a Reddit employee going by the username boat-botany announced on the social media platform today. The person claimed that the change is part of an ongoing effort to “tighten how automated systems ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Collectively The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Collectively The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. In an era of endless hot takes and shrinking attention spans, two podcasters have managed to stand out in a crowded landscape by embracing depth and positivity. At ADWEEK’s ..
This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. A Social Media Week session co-hosted with Inmar Media put that notion to the test in front of a live audience. The unique interactive session ..
This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. But with the rise of CTV and social ads, the need for speed is real, and brands are finding new ways to capitalize. During a ..
This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with creators and communities to co-create their stories. During a Social Media Week session co-hosted with Sam’s Club, panelists came together to talk about how brands ..
