Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google. She is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black & Unlimited Digital Development Program. ..
As users consider life without Musk’s version of Twitter and move to find other micro-messaging platforms such as Mastodon and Hive Social, brands will likely follow. The potential threat While neither of these two emerging platforms, which both reached 2 million users in recent weeks, appear to be advertising destinations now, some major brands such ..
After a three-year hiatus, Social Media Week made its return to the European stage earlier this month. From Nov. 7-9, marketers and creators flocked to London to be a part of Social Media Week Europe. Over the course of three days, attendees gained valuable insights and learned how social media would be affected by various ..
This week’s edition of Marketing Morsels is stuffed with delightful samplings from Velveeta, Josh Cellars, DoorDash and many more. Enjoy the assortment! Morsel #1: Velveeta upgrades the booty call Booty call? How about a Foodie Call? Based on survey results saying that more than half of fans would give up sex for cheese, and 70% ..
With KFC’s recent social media firestorm surrounding an automated promotional message, it’s important for brands and agencies to reflect on how to prevent communication missteps. All across the advertising world, teams are under pressure to always be creating content, whether it’s to satisfy ever-changing and often capricious algorithms on platforms or to juice more engagement ..
If you’ve ever worked in social media or digital marketing for a brand, chances are you’ve had your fair share of moments when panic sunk in as you’ve realized something that should not be live on your channels was published. As someone who has worked in the space for 14 years, I can tell you ..
On this episode of Everything Is Better With Creators, we discuss the mantra “Evolve or Die.” How do brands stay up to date amid the ever-changing social media landscape? And how are they using creators to succeed? Host Jamie Gutfreund interviews Adweek’s chief content officer, Ann Marinovich, to help understand creators’ impact on the marketing industry. Marinovich ..
Since the launch of its much-lauded campaign “Real Beauty” in 2004, personal care brand Dove has become synonymous with raising women’s self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally distorted images. “When you speak to a client or you are in a company, make ..
Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating “niche communities” grows. Speaking at Social ..
Opinions expressed by Entrepreneur contributors are their own. Amid the midterm elections, many are looking toward social media to see how the various platforms are readying themselves for this upcoming election. With the fear of the spread of misinformation and chaos, many worry that social media companies are not doing all that they can. Social ..