For brands, connecting with diverse audiences in resonant ways requires sustained community building. More than ever, that starts with giving more power to the people in those communities. That’s what experts at Social Media Week 2026 said onstage Thursday. “Brands can’t own culture—even if they want to, they can’t. People own [culture], and actually, people ..
Tag : Social media
Brands are rethinking the traditional social media playbook, trading reach for credibility as they look to crack Reddit. The shift comes as the 21-year-old platform draws renewed interest from marketers, driven by a mix of user growth, ad demand, and its growing role in shaping how content surfaces in search and AI-generated answers. Onstage at ..
Elias Weiss Friedman started The Dogist Instagram account in 2013 to photograph dogs on the streets of New York as a passion project. Today, he’s expanded from photography to video and platforms like YouTube, photographing about 50,000 dogs. The success of The Dogist is a result of Friedman leaning into his niche. Shortly after starting ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When the news media startup Caliber first launched in October 2022, I was initially skeptical. Originally called The News Movement, the brand embraced a commercial ..
Crisis communications authority Molly McPherson has been called in to handle no shortage of corporate fiascos. But while the brands vary, the incidents all have one thing in common: The first move is generally a sign of how well things will turn out. Or not. “If your first instinct is to blame, you’re not going ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Men’s grooming brand Manscape had a problem. It was really good at balls humor—but not much else. And as the company expanded further into the personal care space with ..
Subway Takes, the Instagram account where people share their hot takes while riding the New York City Subway, has grown to more than 2 million followers and booked A-list celebrity guests like Cate Blanchett and Jason Bateman. And host Kareem Rahma isn’t changing the show’s premise or format, no matter how big it gets. “I’ve ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Nearly two months after its Legendary February, NBC Sports is still digesting all the accomplishments from the 17 days of sports coverage featuring Super Bowl LX, the Milan-Cortina Winter ..
The inbox, once dismissed as a digital graveyard, is having a moment. At ADWEEK’s Social Media Week 2026, a panel of brand and media executives argued that the newsletter renaissance is less a nostalgia play than a direct response to the broken state of social platforms. Speaking to an audience of social media practitioners in ..
Creativity and AI can properly co-exist for brands as long as the right tools are implemented, according to Higgsfield AI’s Mahi de Silva. The co-founder and chief strategy officer of Higgsfield AI spoke to ADWEEK’s COO, Zoë Ruderman, during a Social Media Week session in New York on Tuesday, where he said his company is ..