Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its introduction of curated inventory solution Twitter Audience Index. Recommended articles https://www.adweek.com/programmatic/mopub-rolls-out-curated-inventory-solution-twitter-audie..
Timo Pelz joined Reddit as its first ever vice president of business marketing. Recommended articles https://www.adweek.com/social-marketing/reddit-taps-instagrams-timo-pelz-as-its-first-ever-vp-of-business-..
Jenni Olson joined GLAAD as social media safety program director. Recommended articles https://www.adweek.com/media/glaad-taps-jenni-olson-as-social-media-safety-program..
The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29). Recommended articles https://www.adweek.com/media/nba-ramps-up-production-of-live-videos-f..
Digital media measurement, data and analytics provider DoubleVerify rang in Wednesday with a trio of updates: offering its Brand Safety Floor as a turnkey option, extending its Brand Suitability Tiers to YouTube and rolling out a new brand suitability tiered category, “Death and Injury.” Recommended articles https://www.adweek.com/programmatic/doubleverify-extends-turnkey-brand-safety-floor-controls-brand-suitability-tiers-t..
There’s nothing like Reddit for the holidays. Recommended articles https://www.adweek.com/social-marketing/reddit-holiday-hub-opens-..
Twitter is testing a way of letting users who run afoul of its rules know right away, before they try to compose a tweet. Recommended articles https://www.adweek.com/media/twitter-tests-new-way-to-let-users-know-theyve-m..
The team behind subscription-based news aggregation application Brief is joining Twitter, and the app will shutter after publishing its final bulletins July 31. Recommended articles https://www.adweek.com/media/twitter-scoops-up-team-from-news-aggregation-..
Instagram doubled the maximum length of Reels to 60 seconds from 30 seconds and added a captions sticker to the video feature. Recommended articles https://www.adweek.com/media/instagram-expands-time-limit-for-reels-to-6..
The Facebook Journalism Project took steps to fortify its efforts against health misinformation by partnering with the Digital Health Lab at global technology nonprofit Meedan. Recommended articles https://www.adweek.com/media/facebook-journalism-project-teams-up-with-meedan-on-health-misin..