Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not. This is not a story about the distribution of affiliate payouts. Phia may have taken more than $10 million from merchants, as reported by Bloomberg. The scale and audacity of the alleged misconduct are ..
Categoria : Social
After years of touting the targeting power of shopper data, retail media sellers like Albertsons and Walmart are updating their pitch to sell creative services. These manifest as updated creative formats and, in some of the most ambitious cases, branded content. Albertsons, for example, launched its first branded content series in June with Procter & ..
Publicis Groupe’s growth streak just hit its 21st quarter, with CEO Arthur Sadoun arguing the company’s strategy is the “polar opposite” of some of its rivals. “We’re investing in people and capabilities,” he told ADWEEK, pointing to roughly $3 billion invested and a net increase of around 2,400 hires across its media and creative businesses ..
The numbers 4.8% – year-on-year organic net revenue growth in Q2 2026, to $4.3 billion (€3.8 billion), up from 4.5% in Q1. 87% – net revenue that comes from AI-powered marketing services, up 1% from Q1. 13% – net revenue from the technology practice, which declined single digits in Q2. 4.5% to 5% – organic ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Last week, I reported that Newsweek had seen its traffic decline nearly 75% in a single year, a collapse that coincided with layoffs across its ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The Marketing Vanguard at Cannes series continues as host Jenny Rooney sits down with Julia Goldin, chief marketing and product officer at Lego. In this conversation, Julia shares how ..
ABC News’ Good Morning America snapped NBC News’ Today’s 24-week win streak, becoming the most-watched morning news program in total viewers for the week of July 6. GMA had 24,000 more viewers than Today during the week that just concluded. ABC News’ morning news program was also the only morning broadcast to finish with week-to-week ..
Last year, technology absorbed roughly 30 percent of global private equity deployment by value. In the first quarter of 2026, according to EY, that share collapsed to just over 10 percent. The capital did not disappear and the belief about where the world is heading did not change. The people who allocate the money looked ..
As a marketer, I’ve always wanted to be data-informed but not data-driven. I know that data on its own won’t make my content stand out (originality and creativity are more important than ever!), but it can help my creative juices flow in the right direction. Which is why I’m so glad to be writing this: ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she ..
