Last year, the 2020 Olympics were meant to help launch NBC’s new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on ..
This year’s Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by thousands lubricated by rosé on the Croisette. As we gradually move towards a return to some semblance of normal, will we do it with wisdom accrued from lessons learned? Recommended articles https://www.adweek.com/creativity/meet-the-cannes-sibling-climbing-the-creative-effectivene..
The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it’s expected to continue as the world returns ..
Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome. Recommended articles https://www.adweek.com/programmatic/what-the-latest-move-by-google-on-cookie-deprecation-really-means-for-..
The marketing technology landscape has changed dramatically over the last seven years. Recommended articles https://www.adweek.com/programmatic/building-the-right-mar-tech-stack-for-your-org..
For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand awareness while others were better at closing a sale. Recommended articles https://www.adweek.com/performance-marketing/4-ways-to-leverage-the-intersection-of-brand-and-response-ad..
The G7 summit left us with plenty of ambitious statements and promises on climate change from world leaders but little in the way of funding campaigners say they need to support developing countries dealing with the climate emergencies. Recommended articles https://www.adweek.com/brand-marketing/brands-must-wake-up-to-their-responsibilities-and-stop-lagging-behind-on-clima..
30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process ..
Top brands are right to pull their ads from GB News, Britain’s controversial new “anti-woke” current affairs TV channel which launched this month. Recommended articles https://www.adweek.com/media/why-advertisers-were-right-to-boycott-new-british-channe..
‘Junk food giants will be banned from advertising online’ ran the front page of The Times yesterday morning and, in that sense, the British government has achieved what it set out to do. Recommended articles https://www.adweek.com/brand-marketing/the-british-ad-industrys-fight-over-hfss-digital-ban-..