The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Last week in Cannes, authenticity (again) emerged as the industry’s favorite answer to seemingly every question about AI. Want to preserve trust in the AI era? Need to produce ..
Tag : Voice
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a near-trillion-dollar company to market, and the most famous product ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Publicis’ $2.2 billion acquisition of LiveRamp last month reawakened an old industry debate about neutrality. But I believe we’re having the wrong conversation. While neutrality gives advertisers and agencies ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. I fear brands have flopped the World Cup before it’s even started. A World Cup hosted on U.S. soil is something most of us will see once in a ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. From sparking mass layoffs to reducing junior roles, there is much doom and gloom about how AI will impact the advertising business. That fear comes with reason. According to ..
Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to the last great legend of 20th century business. But, as his exit date is announced, how should marketers assess the man who stepped into those enormous, distressed sneakers in 2011 and took the helm ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Every brand needs an enemy. A competitor you choose to benchmark against and beat. Not every rival in the market. Not the whole category. Just one brand, one that ..
My father spent 39 years at Nestlé, and often described the food business as one of the most operationally-demanding areas in consumer goods. Unpredictable costs, complex supply chains, and intense retail competition make it really difficult for even leading brands to keep growing the bottom line. So Unilever’s decision to combine its foods business with ..
Big companies always have a pecking order First the CEO. Then CFO—who often eventually becomes CEO. This conveyor belt of corporate succession is replicated across every sector on earth. But in fashion, the CFO is a back-office function. It is the creative director who sits alongside the CEO, sometimes as a junior partner, sometimes as ..
Many will have done a double take recently after seeing the words “Netflix”, “Warner,” and “deal” in a headline together. But rather than a last-gasp plot twist in the streamer’s bidding war with Paramount, the “Warner” in question is Warner Music Group. The deal grants Netflix multi-year, first-look privileges on documentary series and films exploring ..
