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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. The term “dark funnel” has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark ..

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Fans went wild this summer when two superstars dropped their highly anticipated albums. Lizzo released Special while Beyoncé released her seventh studio album Renaissance. We were all excited to binge each and every song. Recommended articles https://www.adweek.com/brand-marketing/apologies-matter-what-lizzo-and-beyonce-can-teach-..

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In Moneyball, Brad Pitt’s baseball general manager Billy Beane uses a new way of assembling a winning team, telling his staff, “Adapt or die.” As marketers, we subscribe to that ethos, but evolving is now more challenging than ever. A Gen Z tsunami is coming, and most brands aren’t ready. Recommended articles https://www.adweek.com/brand-marketing/gen-z-is-resilient-and-honest-and-they-expect-the-same-fr..

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Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. It’s been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer ..

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Our planet, and the people living on it, can’t afford to wait. To build a better world, we urgently need unity, clarity and momentum. That’s where the United Nations comes in. WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a ..

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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now. This past spring, Sony Pictures announced that Puerto Rican superstar Bad Bunny would soon become a superhero, dawning the mask of the relatively obscure luchador ..

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Don’t miss 50% off Adweek’s Social Media Week Europe summit , Nov.7-8, with renowned marketing and content strategy leaders from VMLY&R, Wendy’s, Spotify and more. Sign up before savings expire on Aug. 1. This week, head of Instagram Adam Mosseri uploaded a video addressing the latest concerns about the app. What was supposed to be ..

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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now. Growing up, I was never into comic books. I didn’t see myself reflected in the superhero world; it would seem unlikely that anyone who looked ..

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