The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Every September, leadership teams vanish into meeting rooms for their annual planning off-site. The objectives are usually universally agreeable, come from the very top, or both. They might, for ..
Tag : Voice
During the week I spent at the Cannes Lions International Festival of Creativity, one thing stood out: creativity goes way beyond the Palais—from the beach and the villas to every block of the waterfront. This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves ..
Nobody gets into advertising to become a manager. But if you’re good at it, that’s where you end up. Inevitably, your job moves from making things to nurturing your teams’ ideas, managing their careers, and taking the hits so they can do the work. It’s the hardest pivot in our business outside of landing your ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The 2026 FIFA World Cup captured more than $10 billion in global ad spend, according to WARC Media estimates. That’s on top of the $2.8 billion FIFA collected from ..
Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not. This is not a story about the distribution of affiliate payouts. Phia may have taken more than $10 million from merchants, as reported by Bloomberg. The scale and audacity of the alleged misconduct are ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. There’s a common narrative around Gen Z: they have short attention spans, they’re chronically online, and they’re disengaged. And to reach them, marketers need to jump on the hottest ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Last week in Cannes, authenticity (again) emerged as the industry’s favorite answer to seemingly every question about AI. Want to preserve trust in the AI era? Need to produce ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a near-trillion-dollar company to market, and the most famous product ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Publicis’ $2.2 billion acquisition of LiveRamp last month reawakened an old industry debate about neutrality. But I believe we’re having the wrong conversation. While neutrality gives advertisers and agencies ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. I fear brands have flopped the World Cup before it’s even started. A World Cup hosted on U.S. soil is something most of us will see once in a ..
