Majestic, confused, forgotten. Ghostly specters in the dimly lit digital wastelands of YouTube. There they roam: the white elephants of branded entertainment. Projects filled with so much promise and belief, but that were ultimately seen by no one. Nine times out of 10, it’s not because these weren’t great ideas, beautifully executed by talented people. ..
Tag : Voice
Today’s headlines are dominated by AI, and rightfully so. Are machines the new gods or the greatest bubble in history? Either way, this wave of AI will define a course for humanity. But for all the talk about AI, we’ve spent far too little time talking about the business model that led us here: advertising. ..
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. On the morning of Sept. 11, 2001, I stood on Hudson Street watching in shock as WTC 1 fell. That image is seared into my brain. In ..
Agencies seem to be the only business still beholden to conflict of interest. https://www.adweek.com/agencies/publicis-really-didnt-have-to-choose-between-coke-..
Insurgents seem to defy convention, they convert devoted communities and achieve extraordinary visibility with modest resources. But it’s false to assume their success comes from marketing techniques that can be imitated by more established brands. https://www.adweek.com/brand-marketing/established-brands-should-learn-from-insurgents-without-trying-to-b..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. We are living through a historical paradox when it comes to human connection. Right now we are connected to more people than any humans who have ever lived. At ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. I spend a lot of time with marketing leaders who, on paper, are doing personalization right. With experienced staff, robust data sets, and strategic campaigns, they should be influencing ..
New CMO Mark Anthony Edmonson is moving beyond charity-minded messaging. https://www.adweek.com/brand-marketing/newmans-own-and-the-necessary-balance-of-product-an..
Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it. https://www.adweek.com/commerce/retail-media-can-build-brandsincluding-ways-other-m..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Every September, leadership teams vanish into meeting rooms for their annual planning off-site. The objectives are usually universally agreeable, come from the very top, or both. They might, for ..
