Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. I fear brands have flopped the World Cup before it’s even started. A World Cup hosted on U.S. soil is something most of us will see once in a ..
Tag : Voice
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. From sparking mass layoffs to reducing junior roles, there is much doom and gloom about how AI will impact the advertising business. That fear comes with reason. According to ..
Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to the last great legend of 20th century business. But, as his exit date is announced, how should marketers assess the man who stepped into those enormous, distressed sneakers in 2011 and took the helm ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Every brand needs an enemy. A competitor you choose to benchmark against and beat. Not every rival in the market. Not the whole category. Just one brand, one that ..
My father spent 39 years at Nestlé, and often described the food business as one of the most operationally-demanding areas in consumer goods. Unpredictable costs, complex supply chains, and intense retail competition make it really difficult for even leading brands to keep growing the bottom line. So Unilever’s decision to combine its foods business with ..
Big companies always have a pecking order First the CEO. Then CFO—who often eventually becomes CEO. This conveyor belt of corporate succession is replicated across every sector on earth. But in fashion, the CFO is a back-office function. It is the creative director who sits alongside the CEO, sometimes as a junior partner, sometimes as ..
Many will have done a double take recently after seeing the words “Netflix”, “Warner,” and “deal” in a headline together. But rather than a last-gasp plot twist in the streamer’s bidding war with Paramount, the “Warner” in question is Warner Music Group. The deal grants Netflix multi-year, first-look privileges on documentary series and films exploring ..
Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What are you going to do with that?” At the time, it was fair. Specializing in language wasn’t a direct path into business or tech. Today, that same skill has a new label: prompt engineering. The ..
Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things we keep telling them they need to master, many of them need to learn something more basic. They need to learn marketing. There, I said it. I know it sounds provocative. It isn’t meant to ..
After over 25 years in marketing, I learned that many targeting decisions aren’t driven by sound commercial logic. They are driven by faulty logic, a lack of empathy, and the recurring fantasy that the consumer most attractive to marketers is automatically the most valuable one. The same mistakes always come back, usually wrapped in a ..