Nobody gets into advertising to become a manager. But if you’re good at it, that’s where you end up. Inevitably, your job moves from making things to nurturing your teams’ ideas, managing their careers, and taking the hits so they can do the work. It’s the hardest pivot in our business outside of landing your ..
Tag : Voice
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The 2026 FIFA World Cup captured more than $10 billion in global ad spend, according to WARC Media estimates. That’s on top of the $2.8 billion FIFA collected from ..
Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not. This is not a story about the distribution of affiliate payouts. Phia may have taken more than $10 million from merchants, as reported by Bloomberg. The scale and audacity of the alleged misconduct are ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. There’s a common narrative around Gen Z: they have short attention spans, they’re chronically online, and they’re disengaged. And to reach them, marketers need to jump on the hottest ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Last week in Cannes, authenticity (again) emerged as the industry’s favorite answer to seemingly every question about AI. Want to preserve trust in the AI era? Need to produce ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a near-trillion-dollar company to market, and the most famous product ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Publicis’ $2.2 billion acquisition of LiveRamp last month reawakened an old industry debate about neutrality. But I believe we’re having the wrong conversation. While neutrality gives advertisers and agencies ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. I fear brands have flopped the World Cup before it’s even started. A World Cup hosted on U.S. soil is something most of us will see once in a ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. From sparking mass layoffs to reducing junior roles, there is much doom and gloom about how AI will impact the advertising business. That fear comes with reason. According to ..
Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to the last great legend of 20th century business. But, as his exit date is announced, how should marketers assess the man who stepped into those enormous, distressed sneakers in 2011 and took the helm ..
