On February 3, McDonald’s CEO Chris Kempczinski posted a video on Instagram where he held up the chain’s new Big Arch burger, marveled at its size, took a careful bite, and called it a “product”—a word that any CEO would use. His post sat largely unnoticed for three weeks. Until a comedian in Ireland found ..
Tag : Voice
When a founder wires $150 million of his own money into a stock that is down 60 to 70 percent, he is not just betting on his company. He is betting on how media will be bought in the future. Jeff Green’s open market purchase of roughly 6 million shares of The Trade Desk, about ..
The best marketers build from the fundamentals up. Learn how The ADWEEK MiniMBA in Marketing gives you the structure and confidence to make better decisions. Sign up here. A few months ago, at the Spanish offices of Suntory Beverage where I served as its European CMO, I was presented with a brilliant activation for our ..
In recent years, news has never been more in demand—or more misunderstood by advertisers. As the war with Iran escalates and as AI-generated content makes it difficult to tell fact from fiction on social media, audiences are turning to trusted news sources, creating an unprecedented opportunity in premium, high-intent environments that drive efficient performance and ..
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially started my day. Coffee in hand, I’d run through the decisions waiting for me: Questions about where to take the business, how fast to move, ..
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. A few years ago, I invited an intern to join a group of us for dinner with another company we were working closely with. I was excited to expose her to this side of corporate America ..
I just paid 53 clients of my agency, Acadia, their share of the six figure sum in rebates we received for media purchased in 2025. Not all of Acadia’s clients were repaid; they had to qualify based on a rubric that includes timing of the buy, amount spent, the date the client was onboarded, among ..
CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. It is an operating model story. These are 10 trends I see converging now, drawn from hundreds of conversations with CMOs and their teams, product and tech leaders. 1. Work identity will break ..
For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest party of the year, all while speaking and singing entirely in Spanish. The Puerto Rican artist filled Levi’s Stadium in San Francisco, California with visual ..
It was a tale of two Sundays. Last week, Bad Bunny stood on stage at the Grammys and said “ICE out” before thanking God for his success. The following Sunday, he headlined the most widely viewed concert in the world at the Super Bowl, an energizing performance that celebrated Puerto Rican culture (and even had ..