This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. A few years ago, I invited an intern to join a group of us for dinner with another company we were working closely with. I was excited to expose her to this side of corporate America ..
Tag : Voice
I just paid 53 clients of my agency, Acadia, their share of the six figure sum in rebates we received for media purchased in 2025. Not all of Acadia’s clients were repaid; they had to qualify based on a rubric that includes timing of the buy, amount spent, the date the client was onboarded, among ..
CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. It is an operating model story. These are 10 trends I see converging now, drawn from hundreds of conversations with CMOs and their teams, product and tech leaders. 1. Work identity will break ..
For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest party of the year, all while speaking and singing entirely in Spanish. The Puerto Rican artist filled Levi’s Stadium in San Francisco, California with visual ..
It was a tale of two Sundays. Last week, Bad Bunny stood on stage at the Grammys and said “ICE out” before thanking God for his success. The following Sunday, he headlined the most widely viewed concert in the world at the Super Bowl, an energizing performance that celebrated Puerto Rican culture (and even had ..
Bad Bunny DID THAT. Se la rifo! Bad Bunny’s Super Bowl halftime show arrived at a moment when most cultural conversations in the U.S. feel fragmented. Different feeds, different audiences, different realities depending on who you ask. For 13 minutes in the middle of the Big Game, in front of 140 million viewers, that fragmentation ..
The biggest Super Bowl moments don’t always happen on TV. That’s not a diminishment of the broadcast’s power. Instead it’s an expansion of the creative canvas around it. Super Bowl 60 is primed for a massive creative reframing—one where relevance, proximity, and participation are increasingly gaining momentum. Culture moves faster than a single broadcast, and ..
It didn’t start well. Even Brian Niccol would surely accept that the optics of his first few weeks at Starbucks back in the summer of 2024 were hardly ideal. First, there was the messy scrap about wanting to work from home while leading a company insisting its managers return to the office. When your California ..
You don’t need to be chronically online to have your social media feeds overtaken by TV’s Heated Rivalry. My 21-year-old niece, multiple work Teams chats, Donatella Versace, hetero hockey podcasters, Helen Hunt, the NYC mayor’s Snow Day counsel, the Olympic torch relay committee and Naomi Fry in The New Yorker have all declared their intention ..
OpenAI’s recent launch of Atlas marks a pivotal moment for digital marketing, and for the evolution of the internet itself. Atlas showcases the rise of the agentic web, an internet in which AI completes tasks on users’ behalf and actively represents them. For marketers, this means algorithms will increasingly mediate how people discover, evaluate and ..
