Bad Bunny DID THAT. Se la rifo! Bad Bunny’s Super Bowl halftime show arrived at a moment when most cultural conversations in the U.S. feel fragmented. Different feeds, different audiences, different realities depending on who you ask. For 13 minutes in the middle of the Big Game, in front of 140 million viewers, that fragmentation ..
Tag : Voice
The biggest Super Bowl moments don’t always happen on TV. That’s not a diminishment of the broadcast’s power. Instead it’s an expansion of the creative canvas around it. Super Bowl 60 is primed for a massive creative reframing—one where relevance, proximity, and participation are increasingly gaining momentum. Culture moves faster than a single broadcast, and ..
It didn’t start well. Even Brian Niccol would surely accept that the optics of his first few weeks at Starbucks back in the summer of 2024 were hardly ideal. First, there was the messy scrap about wanting to work from home while leading a company insisting its managers return to the office. When your California ..
You don’t need to be chronically online to have your social media feeds overtaken by TV’s Heated Rivalry. My 21-year-old niece, multiple work Teams chats, Donatella Versace, hetero hockey podcasters, Helen Hunt, the NYC mayor’s Snow Day counsel, the Olympic torch relay committee and Naomi Fry in The New Yorker have all declared their intention ..
OpenAI’s recent launch of Atlas marks a pivotal moment for digital marketing, and for the evolution of the internet itself. Atlas showcases the rise of the agentic web, an internet in which AI completes tasks on users’ behalf and actively represents them. For marketers, this means algorithms will increasingly mediate how people discover, evaluate and ..
In a climate where most brands would give anything for a case study boasting 10x growth, PacSun recently hit the ultimate benchmark: 200,000 pairs of jeans sold via TikTok, generating $20 million in revenue. But as the retailer is quickly learning, creativity without compliance is just a high-interest loan. The very numbers that should be ..
Brands have caught on and started engaging on our platform, but that doesn’t guarantee it’ll be captured by the LLMs. The search ecosystem is still under construction, and while we don’t have all the answers yet, what we know so far is that showing up on Reddit does correlate with an increase in LLM mentions. ..
Why every junior creative needs to hone their sense of taste in an AI-powered world. https://www.adweek.com/agencies/in-the-age-of-ai-every-creative-needs-to-think-like-a-creative..
The most helpful leadership idea I heard this year wasn’t from a LinkedIn guru or a best-selling management book, but from Chinese Astrology. It turns out that 2025 was the Year of the Wood Snake—in other words, the year of shedding. Look at what the advertising industry has shed this year: not just thousands of ..
As we saw on Black Friday, Amazon’s AI assistant, Rufus is reshaping consumer behavior. Sessions that led to purchases doubled for Rufus users, compared with only a 20% increase for shoppers who didn’t use it. That shift isn’t siloed to Rufus either. Seventy-three percent of consumers use AI assistants to help them shop, 58% use ..