From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK’s 2026 Cannes contenders. https://www.adweek.com/creativity/creative-leaders-place-their-bets-on-19-campaigns-to-win-at-cannes-l..
Categoria : Social
ADWEEK spoke to Ben & Jerry’s co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence. https://www.adweek.com/brand-marketing/ben-jerrys-ben-cohen-says-selling-your-business-is-a-sh..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. The quick summary: For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and brand marketers to New York’s Beacon Theatre for ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. The quick summary: At its television upfront on Monday, Fox kept its pitch tight and on-message: The television ecosystem might be convoluted, but Fox is focused. The entertainment brand ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. The quick summary The event itself wasn’t very “Fast and Furious,” but NBCUniversal covered a lot of ground in its 2026 upfront week kickoff. With a presentation that lasted ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. WPP U.S. president Michael Houston will step down from his role, according to an internal memo obtained by ADWEEK. Houston, a 24-year veteran of the holding company, will transition ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. I fear brands have flopped the World Cup before it’s even started. A World Cup hosted on U.S. soil is something most of us will see once in a ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. The skip button doesn’t apply to Netflix ads. Around three and a half years after launching its ad business, Netflix is on pace to double its ad revenue for ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or product. The new tool, called Dynamic TV Creative, will ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Longtime marketing executive Seth Matlins has a new podcast, called Create or Destroy: Reimagining Marketing, created in partnership with Vox Media and its podcast network. The show is produced ..