Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion. The social media network is also expected to take a larger share of global ad spend—26.8% compared to ..
Categoria : Social
Top of the Ticker: Add Fox News Media to the growing list of media entities partnering with prediction market firm Kalshi. Fox Corp., the parent company of Fox News Media, announced a sponsored integration last week with Kalshi, which integrates its data forecasts across Fox News, Fox Business Network, Fox Weather, and the Fox One ..
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In 1898, a young Philadelphia ad man named Elias St. Elmo Lewis wrote something that would outlast almost everything else produced in the following marketing century. Working on life insurance campaigns, Lewis had noticed that the best salespeople followed a pattern. They grabbed attention, built interest, created desire, and then prompted action. He called it ..
ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical, and what it means for the future. Live sports is the last mass media format where audiences congregate to watch in real time, making them one of the few places brands can still achieve cultural cachet ..
Dollar General selected retail adtech firm Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its existing network and adding a more sophisticated AI-powered measurement solution. The discount retailer has piloted in-store audio ads in 6,000 of its stores. With the addition of ..
This past month, CNN made noticeable on-air design changes to two of its marquee programs, Anderson Cooper 360 and The Lead with Jake Tapper, giving them a dressed-down, podcast-like aesthetic. Both shows were temporarily moved out of their glossy, flashy studios, with Cooper relocated to the network’s New York newsroom, shedding his jacket, loosening his ..
Possible, the Miami-based media and marketing conference that first made a splash with an Elon Musk keynote in 2023, is entering its fourth year with a larger physical footprint, thousands more attendees, and a fresh partnership with YouTube to extend its content online. Organized by Beyond Ordinary Events, acquired for a rumored $40 million in ..
Last month, a Jury in Los Angeles found Meta and YouTube liable for intentionally making its platforms addictive. Scrolling delivers dopamine hits, “which is why social media often feels good while we’re doing it,” Stanford psychiatrist Anna Lembke has written, “but horrible as soon as we stop.” That’s the message of a new campaign from ..
New roles: More than two years after her return to CNN, Alex MacCallum is taking on additional duties as she was named the news network’s chief operating officer. In a memo to staffers obtained by TVNewser, CNN CEO Mark Thompson said MacCallum’s promotion comes as she has “already achieved an impressive set of critical accomplishments ..