A new tool competes with the sprawling industry of GEO specialists. https://www.adweek.com/commerce/openai-gives-brands-some-data-about-how-they-appear-i..
Categoria : Social
Only 6% of executives say academic pedigree makes a great chief marketing officer. New NewtonX and Adweek research finds the strongest candidates bring something else: experience in operations, entrepreneurship and data. https://www.adweek.com/brand-marketing/the-3-paths-to-being-a-better-marketer-that-have-nothing-to-do-with-..
AI is giving marketers new ways to understand consumers, optimize creative, and improve campaign performance. But how can brands move beyond experimentation to turn these capabilities into measurable business results? It starts with better data, smarter targeting, and a willingness to rethink how marketing decisions are made. In this episode of Adspeak by ADWEEK, host ..
Why great marketing sometimes means stepping back. https://www.adweek.com/brand-marketing/the-brand-isnt-always-the-star-ft-alyssa-schaefer..
The fashion publisher is leaning on events, branded social, and AI visibility as it enters its third decade. https://www.adweek.com/media/who-what-wear-20th-anniversary-reven..
Boyce joins Samsung Ads from Google, where he was managing director of Americas, Large Customer Sales, Integrated Solutions Sector. https://www.adweek.com/agencies/nelson-boyce-named-samsung-ads-svp..
The review pages will use AI to compile product discussions from across the platform https://www.adweek.com/commerce/amid-holiday-commerce-push-reddit-tests-an-ai-powered-product-revi..
“Giudico gravissima la decisione di Agcom di archiviare le segnalazioni ricevute in merito alla diffusione da parte di una nota testata giornalistica tramite i propri account social (TikTok, Instagram, Facebook) del video filmato dal tredicenne che ha aggredito una professoressa nell’istituto Giovanni Verga di Centocelle a settembre. Il video è stato poi ripreso anche dal ..
The L’Oréal brand’s new platform, fronted by Miley Cyrus, trades a question for a declaration. https://www.adweek.com/creativity/maybelline-rewrites-its-35-year-old-tagline-..
The brand casts real people to examine how little time Americans spend together at the table. https://www.adweek.com/brand-marketing/raos-trades-saucy-product-shots-for-a-4-minute-film-about-fa..
