The Trade Desk is overhauling its largely debated—and most recognizable—signature periodic table interface on Kokai, shifting advertisers toward a more customizable version of the tool as part of a broader update to its programmatic platform, according to multiple sources and screenshots viewed by ADWEEK. For advertisers, the change marks a notable departure from one of ..
Categoria : Social
Shawna Thomas, the former executive producer of CBS Mornings, has landed at MS NOW, where she will serve as the network’s new political director, based in Washington, D.C. The move, announced Wednesday morning, will make Thomas responsible for MS NOW’s political unit and for direct coverage of campaigns and elections. “Shawna is a respected ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. When Apple announced on Monday that John Ternus would succeed Tim Cook as its chief executive in September, the immediate message was one of continuity: a hardware chief taking ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. As AI accelerates, agencies face the dual challenge of rethinking their own models while guiding their clients through transformation. Code and Theory is putting new leadership in place to ..
For three days, the people who actually run social came together at Social Media Week to unpack what’s… Recommended videos https://www.adweek.com/creativity/on-deman..
PayPal has its sights set on streaming as the next channel to grow its ad business. The payment platform’s advertising arm, PayPal Ads, is rolling out a new product aimed at helping marketers better target and measure streaming and open web ads using its transaction data. Curated Ads uses PayPal’s transaction graph of sales data ..
Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to the last great legend of 20th century business. But, as his exit date is announced, how should marketers assess the man who stepped into those enormous, distressed sneakers in 2011 and took the helm ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a new opportunity in AI, ADWEEK has learned. Tita-Reid expressed ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Every brand needs an enemy. A competitor you choose to benchmark against and beat. Not every rival in the market. Not the whole category. Just one brand, one that ..
This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. A Social Media Week session co-hosted with Inmar Media put that notion to the test in front of a live audience. The unique interactive session ..