The podcasters have acquired executive groups and plan to launch a second show. https://www.adweek.com/commerce/the-cpg-guys-want-to-build-a-business-bigger-than..
Categoria : Social
The agency will lead shopper and in-store marketing for Jameson, Absolut, and Kahlúa. https://www.adweek.com/commerce/pernod-ricard-usa-hires-vml-as-commerce-agency-..
The retail firm is undergoing its first makeover since launching in 2012. https://www.adweek.com/commerce/tech-unicorn-mirakl-gets-a-rebrand-for-t..
Top of the Ticker: NBC News has named Carson Daly the co-anchor of Saturday Today, beginning Saturday, November 7. Daly will continue his weekday role, expanding his duties at NBC News to six days a week. “I’m thrilled to add Saturday Today to my weekday morning schedule,” said Daly, who will join co-anchor Laura Jarrett, ..
As the dust settles from a historic midterm election that saw the Democratic Party surf a blue wave to capture both the Senate and the House, news outlets are downshifting from special coverage and settling back into regular programming. With 31 million viewers tuning in Tuesday night across 13 networks, TVNewser recently spoke to NBC ..
The masterminds behind his campaign told ADWEEK that its social media videos drew over 3 billion organic views since launch in September 2025. Meanwhile, the campaign put most of its ad dollars into broadcast, at $56.5 million, followed by CTV with $8.3 million and YouTube at $8 million, while radio got just $210,000, according to figures ..
There is a new sheriff in Roku City: Fox has completed its purchase of the streaming and tech company. The $22 billion deal closed today, combining Fox Corp.’s broadcast, news, sports, streaming, and local news portfolio with Roku’s open connected TV platform and first-party data from more than 100 million global streaming households. The merged ..
Creative energy doesn’t ebb when the world stops. So when the pandemic stalled agency work in 2020, Dustin Black turned his lifelong pursuit of creativity on his home. The career art director—recently named chief creative officer and partner at full-service Minneapolis creative agency Meerkat (formerly Preston Spire)—has twin daughters, who were 6 years old at ..
The best creative risks should make you a little nervous. But they should never make you ask why your brand is taking them. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Rankin Carroll, chief brand officer of Mars Snacking, to unpack how brands like M&M’s, Snickers and Skittles stay ..
Entries are now open for the 2027 ADWEEK Marketing Vanguard Awards, presented by Brand Finance. The best CMOs exceed not only their board’s expectations, but their customers’. Weaving brand building with the demand for results is a tricky balance that many fail to master—but there are visionaries who truly use marketing to change the trajectory ..
