Categoria : Social

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On Friday, the YouTube creator Jesse “Jesser” Riedel announced the formation of JesserCo., a new parent company that will unite his growing portfolio of businesses under a single structure.  The 27-year-old Jesser will remain founder, while Zach Miller, who previously served as president of Bucketsquad, Jesser’s apparel brand, has been elevated to president of JesserCo. ..

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Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to marketing reshuffles. We’ve rounded up the U.S. and global ..

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WPP has hired Anne-Isabelle Choueiri from The Estée Lauder Companies as chief transformation officer to help reset the business as it seeks to return to growth by 2028. Based in New York and reporting to CEO Cindy Rose, Choueiri will be tasked with designing, implementing, and embedding the operations to execute WPP’s “Elevate28″ three-year turnaround ..

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There’s plenty of creative energy on show this week, from Zendaya’s playful dreamscape for her collaboration with sportswear brand On, to the WNBA’s throwback ahead of its 30th season. Brands are also highlighting the importance of human connection, whether that’s Amstel drinkers gathering with friends, a grandfather coaching his grandson on his golf swing for ..

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