Disney names Adam Smith new DTC boss. https://www.adweek.com/convergent-tv/disney-continues-leadership-shifts-with-streamin..
Categoria : Social
The cafe chain’s brand chief Tressie Lieberman on rebuilding Starbucks through fandom, consistency, and participation. https://www.adweek.com/brand-marketing/3-ways-starbucks-is-reclaiming-its-br..
At Dreamforce, brands dish on unrealistic agentic AI goals—and why the future of AI agents still needs plenty of humans. https://www.adweek.com/media/ai-agents-get-a-reality-check-att-and-crocs-want-automation-but-still-need-humans-in..
Consumers only see polished advertisements. What they don’t see is the meticulous research that goes into creating campaigns, said Kim Dao, head of marketing at men’s grooming and personal care brand Every Man Jack. At ADWEEK’s Brandweek event, Dao explained how the brand has reworked who its audience is, including a recent campaign with NFL ..
Our flagship conference is headed to Dallas and will partner with Texas A&M University on a new initiative. https://www.adweek.com/brand-marketing/adweek-brandweek-moves-to-texa..
Founder set a brief at Brandweek, challenging attendees to help the ice cream brand break free from Magnum. https://www.adweek.com/brand-marketing/ben-cohen-calls-on-the-marketing-community-to-free-b..
The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology. https://www.adweek.com/media/zoom-colin-jost-b..
Mike’s Hot Honey has used word of mouth and creative campaigns to become a cultural force. https://www.adweek.com/brand-marketing/how-mikes-hot-honey-found-sweet-success-new..
The outdoor brand created a social and ecommerce campaign around a lazy river. https://www.adweek.com/commerce/how-coleman-turned-a-fake-ai-product-into-a-mark..
State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon. https://www.adweek.com/brand-marketing/how-jake-from-state-farm-became-advertisings-most-famous..
