At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment https://www.adweek.com/agencies/coca-colas-top-marketer-reveals-what-hes-looking-for-in-his-ne..
Categoria : Social
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience. https://www.adweek.com/brand-marketing/oscar-health-is-rebranding-to-make-health-insurance-f..
Using measurement and AI to clarify the mission of a $17 billion real estate colossus. https://www.adweek.com/brand-marketing/siddharth-taparias-strategy-for-transforming-globally-fragmented-jll-into-a-unified-market..
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Kim Gravel made a career out of selling products on live TV. Now she’s building her own platform to empower other sellers to do the same. At ..
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. As co-founder and CEO of the AAPI advocacy and cultural platform Gold House, Bing Chen knows about the power of niche communities—and how brands can speak to ..
“Asstra” was developed in four days by Frank Cartagena’s OK Future. https://www.adweek.com/creativity/goodwipes-uses-ai-spoof-openai..
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch. https://www.adweek.com/brand-marketing/why-fields-good-business-plan-anything-but-cook..
The two CEOs discuss how to keep innovating without losing what made them famous. https://www.adweek.com/brand-marketing/reese-witherspoons-draper-james-and-levain-cookies-on-building-beyond-their..
The winner was presented on stage at Brandweek 2026 https://www.adweek.com/creativity/ai-r-studio-wins-higgsfields-ai-adathon-co..
Brand partners are set to be stars at Bravo Fan Fest 2026. https://www.adweek.com/convergent-tv/bravo-fan-fest-is-turning-brands-into-bravo..
