ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. As co-founder and CEO of the AAPI advocacy and cultural platform Gold House, Bing Chen knows about the power of niche communities—and how brands can speak to ..
Categoria : Social
“Asstra” was developed in four days by Frank Cartagena’s OK Future. https://www.adweek.com/creativity/goodwipes-uses-ai-spoof-openai..
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch. https://www.adweek.com/brand-marketing/why-fields-good-business-plan-anything-but-cook..
The two CEOs discuss how to keep innovating without losing what made them famous. https://www.adweek.com/brand-marketing/reese-witherspoons-draper-james-and-levain-cookies-on-building-beyond-their..
The winner was presented on stage at Brandweek 2026 https://www.adweek.com/creativity/ai-r-studio-wins-higgsfields-ai-adathon-co..
Brand partners are set to be stars at Bravo Fan Fest 2026. https://www.adweek.com/convergent-tv/bravo-fan-fest-is-turning-brands-into-bravo..
Crocs chief brand officer Terence Reilly demonstrated the brand’s ‘audacious’ social strategy live at Brandweek. https://www.adweek.com/brand-marketing/how-crocs-became-one-of-tiktok-shops-to..
Priced at roughly $1,000 a year, Decoded is a fraction of the cost but has a similar strategy. https://www.adweek.com/media/politico-launches-decoder-sub..
Bobbie enlisted influencer Nara Smith to stress the point that some things, like baby formula, cannot be made from scratch. https://www.adweek.com/creativity/bobbie-enlists-nara-smith-for-a-satirical-take-on-parenting..
Dreamforce’s opening keynote Tuesday turned into a public airing of the AI industry’s fight over whether development needs to slow down. During the keynote in front of 12,000 attendees, Nvidia CEO Jensen Huang urged for pushing AI development at full speed, minutes after Anthropic CEO Dario Amodei used the same stage to repeat his recent ..
