At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market, Sidharth Malhotra, revealed three things he’s noticed to help sellers overcome the totally fragmented path consumers take—at least on Snap. “We’ve all been taught the marketing funnel. But it’s a problem,” he said, adding: “The journey is no longer linear.” The value ..
Tag : Social media
ADWEEK’s Social Media Week kicked off with a bang as creator Dhar Mann gave away a $1,000 Old Navy gift certificate to a lucky participant. He was reviving a hit collaboration he’d worked on with Old Navy parent company Gap, where people had to guess whether a person’s outfit is Old Navy or designer. Guess ..
Last month, a Jury in Los Angeles found Meta and YouTube liable for intentionally making its platforms addictive. Scrolling delivers dopamine hits, “which is why social media often feels good while we’re doing it,” Stanford psychiatrist Anna Lembke has written, “but horrible as soon as we stop.” That’s the message of a new campaign from ..
Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry veteran who joined the social platform in 2024 as its head of global marketing, the Wall Street Journal reported Thursday. Zepeda’s LinkedIn profile indicates she lost her job last month. The company is trimming talent ..
Reddit will require accounts that exhibit “automated or otherwise fishy behavior” to verify that a human runs them, Reddit CEO Steve Huffman said in a Reddit post today. The verification process aims to combat unwanted bots from flooding Reddit at a time when AI bots are poised to take over the Internet. “As AI becomes ..
X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in extra value, according to a leaked pitch deck viewed by ADWEEK. On one slide, presented to an ad agency with many clients that have not invested in the platform for a number of months, X ..
Most of the cops were offended by the nicknames that Afroman assigned them. But none of them could prove that anything Afroman said was false or caused them economic harm. In Afroman’s memo, he counted the most surprising times when cops failed to prove his exaggerated statements weren’t true. For example, one officer, Randy Walters, ..
X will temporarily bar creators from monetizing their content through its Creator Revenue Sharing program if they share AI-generated videos of an armed conflict without clearly disclosing that it was made with AI. The move comes three days after the U.S. and Israel launched strikes against Iran, sparking a chain of violent reactions. X’s head ..
In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe environment for advertisers. The slides promote various tools for transparency, campaign measurement, and brand safety that debuted between 2022 and 2025. X presented the deck to brand- and agency-side advertisers last week, according to a ..
Maybelline New York and Essie, both owned by L’Oréal, are bringing in one agency to run social for the first time. VML has been named lead U.S. social agency for the brands following a competitive review, the agency told ADWEEK, with a remit spanning social strategy, content production, and community management. The scope does not ..