Crisis communications authority Molly McPherson has been called in to handle no shortage of corporate fiascos. But while the brands vary, the incidents all have one thing in common: The first move is generally a sign of how well things will turn out. Or not. “If your first instinct is to blame, you’re not going ..
Tag : Social media
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Men’s grooming brand Manscape had a problem. It was really good at balls humor—but not much else. And as the company expanded further into the personal care space with ..
Subway Takes, the Instagram account where people share their hot takes while riding the New York City Subway, has grown to more than 2 million followers and booked A-list celebrity guests like Cate Blanchett and Jason Bateman. And host Kareem Rahma isn’t changing the show’s premise or format, no matter how big it gets. “I’ve ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Nearly two months after its Legendary February, NBC Sports is still digesting all the accomplishments from the 17 days of sports coverage featuring Super Bowl LX, the Milan-Cortina Winter ..
The inbox, once dismissed as a digital graveyard, is having a moment. At ADWEEK’s Social Media Week 2026, a panel of brand and media executives argued that the newsletter renaissance is less a nostalgia play than a direct response to the broken state of social platforms. Speaking to an audience of social media practitioners in ..
Creativity and AI can properly co-exist for brands as long as the right tools are implemented, according to Higgsfield AI’s Mahi de Silva. The co-founder and chief strategy officer of Higgsfield AI spoke to ADWEEK’s COO, Zoë Ruderman, during a Social Media Week session in New York on Tuesday, where he said his company is ..
At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market, Sidharth Malhotra, revealed three things he’s noticed to help sellers overcome the totally fragmented path consumers take—at least on Snap. “We’ve all been taught the marketing funnel. But it’s a problem,” he said, adding: “The journey is no longer linear.” The value ..
ADWEEK’s Social Media Week kicked off with a bang as creator Dhar Mann gave away a $1,000 Old Navy gift certificate to a lucky participant. He was reviving a hit collaboration he’d worked on with Old Navy parent company Gap, where people had to guess whether a person’s outfit is Old Navy or designer. Guess ..
Last month, a Jury in Los Angeles found Meta and YouTube liable for intentionally making its platforms addictive. Scrolling delivers dopamine hits, “which is why social media often feels good while we’re doing it,” Stanford psychiatrist Anna Lembke has written, “but horrible as soon as we stop.” That’s the message of a new campaign from ..
Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry veteran who joined the social platform in 2024 as its head of global marketing, the Wall Street Journal reported Thursday. Zepeda’s LinkedIn profile indicates she lost her job last month. The company is trimming talent ..
