Tag : Magazine

Home » Posts tagged Magazine"
image_pdfimage_print

When Angela Laubmeier, vp of corporate brand strategy at Lincoln Financial Group, led a creative review late last year, she found that 29 of the 48 agencies on her initial list declined to participate in the request for proposal process. That number was staggering—but not unexpected. Most marketers knew an influx of RFPs had oversaturated ..

Read more

When the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience of millennials by creating content—cat videos, adulting fails, life hacks—that resonated with young adults of the era. Now, more than a decade later, much of that millennial audience has found itself in an entirely new ..

Read more

Early on Sept. 15, dozens of Ethereum developers gathered on a Zoom call hosted by nonprofit Ethereum Foundation. The purpose of the call was to celebrate the successful architecture upgrade, or “merge,” from a type of blockchain known as “proof of work,” which has been running since 2015, to a new blockchain called “proof of ..

Read more

On a slow night at The Sports Bra, a pub in Portland, Ore., dedicated to women’s sports, Julie Haddon is working off the clock.  The CMO of the National Women’s Soccer League is peppering pub owner Jenny Nguyen with suggestions about potential future partnerships between the fledgling bar and the NWSL: playoff events, a pop-up ..

Read more

Knowing what to say in a text message can be confusing enough when you’re not trying to make a sale. But you can’t afford to go without a strategy when promotional texts have an average clickthrough rate of 36% versus 4.5% for email, according to Klaviyo. The unified customer platform unlocked many more SMS marketing ..

Read more

Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two of the most decorated and prolific basketball players in WNBA history—and both among Adweek’s 2022 Most Powerful Women in Sports honorees—each said goodbye to their professional careers a few months ago, choosing to retire at ..

Read more

After two years of pandemic delays, cancellations and general upheaval, sports—and its rabid fan bases—are finally seeing a return to normal as we close out 2022. With sky-high ratings across all networks, expanding women’s sports leagues and the explosion of sports betting, this has been a game-changing year in the space—with Adweek’s 2022 Most Powerful ..

Read more

Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big ways at their respective companies, bringing recognition to those who may be overlooked today but will be running ..

Read more

“Purpose-driven” brands? What a crock. For the past five years or so, purpose-driven anything—be it brands, marketing, companies or what have you—has found itself squarely affixed within the zeitgeist of our industry, the talk of today’s most prominent marketing thought leaders. But what is there to debate? Should brands be purpose-driven? Of course they should, ..

Read more

The post-holiday doldrums of February are typically when the movies that studios don’t expect to do much business hit theaters. But in 2017, the winter month saw the release of Jordan Peele’s Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience. WORK SMARTER – LEARN, GROW AND ..

Read more