Last week, the 2020 Olympic Games kicked off in Tokyo with all the pomp associated with planet Earth’s premier athletic event. Recommended articles https://www.adweek.com/brand-marketing/the-olympics-is-showing-its-age-as-major-brands-question-whether-its-worth-adver..
Creative and media didn’t talk nice for decades. However, the two disciplines are looking to reunite as the evolution of bundling and media strategy increasingly intermingle and jostle for relevance and priority. Recommended articles https://www.adweek.com/agencies/decades-after-splitting-creative-and-media-agencies-want-to-get-back..
Since 2014, Mondelēz International, the maker of Oreo cookies, Ritz crackers and Sour Patch Kids candy, has been encouraging people to snack with intention and monitor how much they eat. This includes tips such as using your nondominant hand, putting your phone down while munching and finishing your bite before taking another. Recommended articles https://www.adweek.com/commerce/mondelez-aims-to-help-shoppers-regain-control-after-more-than-a-year-of-stressful..
A former brand manager of Clorox might not seem the likely choice to head up Crown Media Family Networks. But president and CEO Wonya Lucas worked her way from becoming a process engineer to heading up some of cable television’s most recognizable networks, with a particular focus on increasing diversity. Recommended articles https://www.adweek.com/convergent-tv/how-an-engineer-leveraged-brand-experience-to-head-up-cr..
Whether it’s Elon Musk tweeting about Dogecoin or enthusiastic Redditors stalking GameStop and AMC stocks, there’s a lot going on in the realms of Bitcoin and Wall Street. And savvy marketers might want to keep an eye on it to find opportunities for engaging an active audience and developing nonfungible tokens (NFTs). Recommended articles https://www.adweek.com/programmatic/infographic-social-media-conversations-around-crypto-and-nfts-soa..
Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome. Recommended articles https://www.adweek.com/programmatic/what-the-latest-move-by-google-on-cookie-deprecation-really-means-for-..
Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was just embarking on his career in advertising. There was no way for him to know that almost 30 years later—in 2018, to be precise—he would occupy the office of CEO. Recommended articles https://www.adweek.com/programmatic/ceo-mark-read-discusses-wpps-data-focused-shift-toward-a-new-di..
Olympic athletes aren’t the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal’s year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games. Recommended articles https://www.adweek.com/convergent-tv/peacock-gets-an-olympic-size-promotion-a-year-later-than..
Who’s delivering the best performance in ad tech and mar tech? No one is more qualified to answer that question than the Adweek community. We asked, and you, our readers, answered in a big way. More than 10,000 votes were cast (we allowed one vote per person every 24 hours) in our third annual Adweek ..
When we began assembling this year’s class of Pride Stars, the editorial team was united in what we wanted to accomplish: a celebration. It felt important at this moment, in the summer of 2021, to celebrate a community that has persevered through obstacles both historic and ongoing to create inspiring brands, services, entertainment ventures, nonprofits ..