Dating app OkCupid is back at it with its recognizable mix of wordplay and candy-colored pop photography, but this time it’s emphatically aiming at inclusion. Recommended articles https://www.adweek.com/creativity/okcupid-launches-an-expansive-campaign-for-almost-every-single-kind..
Hot off the heels of its wildly successful BTS Meal, McDonald’s has announced its next major celebrity partnership: rapper and universal bestie Saweetie. The brand revealed the forthcoming collaboration with an image of the “My Type” artist’s signature snowflake recreated with fries and dipping sauce. Recommended articles https://www.adweek.com/brand-marketing/saweetie-mcdonalds-famous-or..
There are few things more likely to wake you up in the morning than the smell of bacon frying. Tyson Foods’ Wright Brand believes the sound of bacon sizzling is just as enticing as its savory scent, which is why they enlisted Ogilvy to record the musical meat on vinyl. Recommended articles https://www.adweek.com/brand-marketing/sizzling-bacon-beats-..
For the past five years, Patrón has been celebrating Mexico’s rich history and culture by releasing limited-edition tins designed by Mexican artists. This year, Patrón is taking that collaboration a step further by expanding its artist network with designer John Geiger on a limited-edition streetwear collection based on the 2021 Mexican Heritage Tin from street ..
Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional’s Pilsener brand is getting in touch with what makes Ecuador such a special place by focusing on some of its most heroic citizens in its current campaign, #Ecuatorianízate. Recommended articles https://www.adweek.com/brand-marketing/pilsener-enner-valencias-so..
You might have missed the memo, but a certain former Amazon CEO launched himself into space today. Now that Jeff Bezos has finally caught his long-discussed flight aboard Blue Origin’s New Shepard rocket, what else is there to look forward to? Recommended articles https://www.adweek.com/commerce/amazon-competitor-mercado-libre-mexico-gave-free-shipping-to-those-who-stayed..
The 9-to-5 work week is no longer the golden standard it once was. During more than a year of lockdown, countless people underwent job changes and many simply don’t clock out the way they once did. With work hours and environments constantly evolving, Happy Hour can be celebrated at just about anytime. Recommended articles https://www.adweek.com/brand-marketing/blue-moon-creates-a-beer-glass-fit-for-the-pandemic-era-h..
When you send your little ones back to school this fall, consider this: You could very well be packing a lunch for a future Grammy-winning superstar, or washing the P.E. uniform of a sports icon. The idea isn’t nearly as far-fetched as one would think—just ask the families of Mariah Carey, Muhammed Ali and Outkast ..
The long-awaited theatrical release of Jurassic World 3: Dominion may have been delayed until 2022, but that doesn’t mean you can’t get into the spirit a little early with Reebok’s new movie-themed apparel. Recommended articles https://www.adweek.com/commerce/reeboks-jurassic-park-footwear-and-apparel-collection-roar..
That sonic toothbrush you saved up for. Your favorite Red Wings hoodie. Your second-favorite weighted blanket. Recommended articles https://www.adweek.com/agencies/postdates-is-a-handy-way-to-get-stuff-back-from-your-ex-with-a-dash-of-social-c..