Winning the lottery draw is a dream for all who play it each week. However, one lucky man finds himself constantly surprised by the recurring prize in a surreal campaign promoting France’s new game, Eurodreams. The 40-second film from Francaise des Jeux (FDJ), the operator of France’s national lottery games, features various events in a… ..
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It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. A little girl turns to Vodafone ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. There are few major brands that ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. Iconic toy brand Lego’s global campaign ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. It’s the holiday season, which means ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. Whether delivered with a collective nod ..
Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. Now, tired of the mix-ups, its tourism body Visit Sweden aims to do something about it—by negotiating a ..
Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree building usually entails solo research behind a screen, Ancestry wants to reframe itself as a communal space where relatives can preserve and craft their legacies for generations to come. The brand’s new platform, titled “It’s ..
Lego is not just a toy company that attracts construction-minded children—it’s a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound. With the aim of reaching adult builders, Lego has released a ..
Monopoly’s latest campaign is a brutal reminder that it’s all fun and games––until your 8-year-old hands you an envelope that reads “final notice,” and you discover grandma is secretly embezzling cash from the bank. Launching Oct. 9 in Canada and Oct. 24 in the U.S., “All is Fair” pays homage to the notoriously competitive spirit ..