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New York’s Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation’s new flagship restaurant in Times Square felt like a natural move—but also one that plays on the visual clutter by tempting its billboard models with a bucket ..

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The critically acclaimed Brazilian crime drama City of God cleared its twenty-year anniversary as of this year. Showing the growth of organized crime in Cidade de Deus as well as the cataclysmic effects it has on those living in the neighborhood, the scope of the film is both personal and epic, told through the eyes ..

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Fans of singer-songwriter NIKI likely remember the elegant blue dress that she wore in the music video for her sultry 2019 track “Indigo.” Now, they have a chance to covet it for themselves—along with a number of unique items from a roster of popular music artists—thanks to a new partnership between fashion marketplace Poshmark and ..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. Veteran actor and New Jersey native Danny DeVito grew up mere miles from the original Jersey Mike’s sub shop on Point Pleasant Beach. While that ..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. The respective stigmas around breastfeeding or using formula often dominate conversations around infant care, pressuring parents to definitively choose one option or the other. Statistics ..

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Of all the signs of the zodiac, the one best known for their industrious spirit and superior organizational skills is Virgo. Between the dates of Aug. 23rd and Sept. 22, the world is free to bask in the glory of our most methodical thinkers. For the team behind beverage mixer brand Betty Buzz, it means ..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. There are many important topics in the world worth debating and the world’s largest fast food chain McDonald’s has taken its Big Mac argument into ..

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A French bank is using pop art-style imagery in a campaign promoting its lower costs during the growing cost of living crisis, comparing its savings to that of food and petrol as the prices of everyday items increase. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/creativity/french-banks-pop-art-campaign-tells-consumers-it-saves-them-142-packets..

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Advertising in the beauty category has sometimes been maligned for playing on people’s insecurities. But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws.  Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/creativity/beauty-retailer-rips-up-categorys-rulebook-by-flipping-insecurities-into-..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. A solar eclipse is the catalyst for how Chinese electronics firm Oppo is embracing the darkness as it promotes the photography features on its latest ..

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