The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The 2026 FIFA World Cup captured more than $10 billion in global ad spend, according to WARC Media estimates. That’s on top of the $2.8 billion FIFA collected from ..
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The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summit at The Edge in Manhattan. On the first panel of the day, When the Moment Becomes the Media Plan, decision-makers from across the media ecosystem ..
The numbers 13% — Netflix’s Q2 revenue growth year over year to $12.6 billion, which is in line with expectations. 2% — Viewership hours grew 2% in the first half of the year vs. 1.5% in the same period in 2025. -8% — Reports noted that Netflix’s stock dropped in after-hours trading, potentially due to ..
Publicis Groupe’s growth streak just hit its 21st quarter, with CEO Arthur Sadoun arguing the company’s strategy is the “polar opposite” of some of its rivals. “We’re investing in people and capabilities,” he told ADWEEK, pointing to roughly $3 billion invested and a net increase of around 2,400 hires across its media and creative businesses ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Last week, I reported that Newsweek had seen its traffic decline nearly 75% in a single year, a collapse that coincided with layoffs across its ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. There’s a common narrative around Gen Z: they have short attention spans, they’re chronically online, and they’re disengaged. And to reach them, marketers need to jump on the hottest ..
The Emmy nominations are in, and it’s clear that Widow’s Bay had a great inaugural swim. On Wednesday, the Television Academy revealed the nominations for the 78th annual Primetime Emmy Awards, which airs on NBC and Peacock on Sept. 14. Among the highlights, drama series The Pitt led all nominees with 25 nods; meanwhile, comedy ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Lidiane Jones is two days into her new job as CEO of Integral Ad Science. She sat down with ADWEEK to talk through her earlier priorities at the ad ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Whoop has hired Dirk-Jan van Hameren, Nike’s former CMO, to run marketing as the maker of wearable technology crosses 3 million members globally. He starts July 20th and will ..
