Clicks as a ranking-related signal have been a subject of debate for over twenty years, although nowadays most SEOs understand that clicks are not a direct ranking factor. The simple truth about clicks is that they are raw data and, surprisingly, processed with some similarity to human rater scores. Clicks Are A Raw Signal The ..
Categoria : SEO
Google’s Large Customer Sales team has posted a role titled “GEO Partner Manager, Performance Solutions” on Google Careers. The listing is a single job posting inside Google’s ads sales organization. The term “GEO” appears seven times across the listing, including the title. “Generative Engine Optimization” is spelled out twice. Other references include “GEO players,” “GEO ..
Stanford’s Human-Centered Artificial Intelligence Institute published its 2026 AI Index Report. The report runs over 400 pages across nine chapters covering technical performance, investment, workforce effects, and public sentiment. The number getting the most attention is that Generative AI reached 53% adoption among the global population within three years of ChatGPT’s launch. That’s faster than ..
Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you and your work. Google’s New Spam Policy Targets Back Button Hijacking Google added back button hijacking to its spam policies, with enforcement beginning June 15. ..
Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you and your work. Google’s New Spam Policy Targets Back Button Hijacking Google added back button hijacking to its spam policies, with enforcement beginning June 15. ..
For years, many advertisers treated product feeds as a channel task tied mainly to Shopping campaigns. If you were running Shopping ads, feed optimization likely got attention. If you weren’t, it often slipped behind priorities for the PPC campaigns you were running. Now, that approach is starting to show its age. Google’s recent Ads Decoded ..
For years, many advertisers treated product feeds as a channel task tied mainly to Shopping campaigns. If you were running Shopping ads, feed optimization likely got attention. If you weren’t, it often slipped behind priorities for the PPC campaigns you were running. Now, that approach is starting to show its age. Google’s recent Ads Decoded ..
Google is rolling out updates to AI Mode in Chrome. Clicking a link in AI Mode on Chrome desktop now opens the webpage in a side panel. The updates are live in the U.S. and will expand to more countries soon. Google is updating AI Mode in Chrome with side-by-side page viewing and a plus ..
Google is rolling out updates to AI Mode in Chrome. Clicking a link in AI Mode on Chrome desktop now opens the webpage in a side panel. The updates are live in the U.S. and will expand to more countries soon. Google is updating AI Mode in Chrome with side-by-side page viewing and a plus ..
An Ahrefs analysis of 1.4 million ChatGPT prompts found that pages from a dedicated Reddit source were rarely cited in ChatGPT responses, even though they were often retrieved. Ahrefs highlights this pattern in a new report. What The Report Looked At Ahrefs examined 1.4 million ChatGPT 5.2 prompts, tracking which pages were retrieved and later ..