InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media buying. https://www.adweek.com/media/inmobi-scope3-debut-sell-side-agent-for-autonomous-med..
Tag : Platforms
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which consumers saw their ads placed by The Trade Desk. ..
Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude Design, an AI-powered platform that automates the creation of designs, slides, one-pagers, and other marketing and sales collateral. It’s designed to be easy to use for both experienced designers and nontechnical users. The product is built on ..
Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands, agencies, and tech partners are largely automated by agents. The holdco unified its data and tech groups in 2024 and brought them into Dentsu.Connect. The goal was to supercharge marketing operations with a shared data ..
Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion. The social media network is also expected to take a larger share of global ad spend—26.8% compared to ..
Possible, the Miami-based media and marketing conference that first made a splash with an Elon Musk keynote in 2023, is entering its fourth year with a larger physical footprint, thousands more attendees, and a fresh partnership with YouTube to extend its content online. Organized by Beyond Ordinary Events, acquired for a rumored $40 million in ..
Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending departures of both its chief technologist and its chief legal officer. Adam Foroughi, AppLovin’s CEO and cofounder, stepped down as chairman of the board last week, according to an SEC filing made Tuesday. He was ..
Three key executives at The Trade Desk are exiting the company. On Tuesday, chief marketer and executive vice president Ian Colley announced he is leaving the publicly traded demand-side platform (DSP) after seven years. Colley is being replaced by Anna Sayre, who has worked on marketing at the company for roughly the same amount of ..
After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential defectors with new bids for advertiser business. Two weeks ago, the French advertising giant Publicis advised its clients to stop transacting on The Trade Desk, the largest independent demand-side platform (DSP) on the market, after ..
Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers. These include automated options for activating and managing media designed to make the DSP more accessible and easy to use for all kinds of advertisers. The development signals an expansion beyond Yahoo DSP’s core business, ..
