Three key executives at The Trade Desk are exiting the company. On Tuesday, chief marketer and executive vice president Ian Colley announced he is leaving the publicly traded demand-side platform (DSP) after seven years. Colley is being replaced by Anna Sayre, who has worked on marketing at the company for roughly the same amount of ..
Tag : Platforms
After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential defectors with new bids for advertiser business. Two weeks ago, the French advertising giant Publicis advised its clients to stop transacting on The Trade Desk, the largest independent demand-side platform (DSP) on the market, after ..
Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers. These include automated options for activating and managing media designed to make the DSP more accessible and easy to use for all kinds of advertisers. The development signals an expansion beyond Yahoo DSP’s core business, ..
Spotify is rolling out interactive carousel ads, the company announced on Tuesday. The company is looking to attract more dollars across the marketing funnel from brand awareness down to generating sales—while also accommodating changing users preferences towards a more visual platform. The new swipeable ads allow brands to spotlight up to six different products. Each ..
Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry veteran who joined the social platform in 2024 as its head of global marketing, the Wall Street Journal reported Thursday. Zepeda’s LinkedIn profile indicates she lost her job last month. The company is trimming talent ..
Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by Gemini, the tech company’s flagship family of AI models. While Gemini tools have been baked into DV360 since at least last spring, they were primarily used to aid marketers in audience discovery, surface reporting insights, ..
YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned video site announced that it is repackaging BrandConnect, its tool for connecting YouTube creators with brands for sponsorship deals, into what will now be known ..
X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in extra value, according to a leaked pitch deck viewed by ADWEEK. On one slide, presented to an ad agency with many clients that have not invested in the platform for a number of months, X ..
In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems can develop unexpected behaviors that limit the extent to which companies like Google can implement preemptive safety and governance mechanisms into their products. A central ..
X will temporarily bar creators from monetizing their content through its Creator Revenue Sharing program if they share AI-generated videos of an armed conflict without clearly disclosing that it was made with AI. The move comes three days after the U.S. and Israel launched strikes against Iran, sparking a chain of violent reactions. X’s head ..
