Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by Gemini, the tech company’s flagship family of AI models. While Gemini tools have been baked into DV360 since at least last spring, they were primarily used to aid marketers in audience discovery, surface reporting insights, ..
Tag : Platforms
YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned video site announced that it is repackaging BrandConnect, its tool for connecting YouTube creators with brands for sponsorship deals, into what will now be known ..
X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in extra value, according to a leaked pitch deck viewed by ADWEEK. On one slide, presented to an ad agency with many clients that have not invested in the platform for a number of months, X ..
In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems can develop unexpected behaviors that limit the extent to which companies like Google can implement preemptive safety and governance mechanisms into their products. A central ..
X will temporarily bar creators from monetizing their content through its Creator Revenue Sharing program if they share AI-generated videos of an armed conflict without clearly disclosing that it was made with AI. The move comes three days after the U.S. and Israel launched strikes against Iran, sparking a chain of violent reactions. X’s head ..
In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe environment for advertisers. The slides promote various tools for transparency, campaign measurement, and brand safety that debuted between 2022 and 2025. X presented the deck to brand- and agency-side advertisers last week, according to a ..
An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google and ad verification firm Integral Ad Science (IAS). The scheme was executed through more than 25 million consumer devices. Throughout late 2025, the scheme, dubbed Genisys, used over 115 distinct mobile apps to propagate fraudulent ..
Outfront Media, the company behind approximately 500,000 billboards and commercial out-of-home (OOH) displays across the U.S., is leveling up its sales operations through a new partnership with AdQuick, a digital marketplace for buying OOH inventory. In exchange for access to AdQuick’s platform, Outfront has agreed to invest up to $20 million in the company. Through ..
Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK. Online wedding vendor The Knot Worldwide is also running ads inside ChatGPT, said a spokesperson for the company. Best Buy and Enterprise Mobility also independently confirmed to ADWEEK that they ..
Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian. The company today launched a new code-free interface that helps non-technical users explore Meridian data to understand ad campaign performance better. They can also use the tool to stress test various scenarios for campaign planning ..