Polestar has a new look with its Formula 2030 concept

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Perhaps only a small percentage of Ars readers will care about the Polestar 2030 concept, debuted today by the electric automaker. Spun out of Volvo—once upon a time, Polestar was a racing team—the brand has leveraged the resources of parent-automaker Geely to create electric vehicles that marry a modern minimalist style with rewarding driving dynamics. But you now can’t buy any Polestars in the US, since Geely is Chinese, and banning Chinese-owned car brands enjoys remarkable bipartisan support in Congress.

The Formula 2030 is about the same length as a Polestar 2 but with a very low roofline. If anything, the two-box shape reminds me of the Saab Aero-X, one of the final concepts from the then-terminal Swedish automaker. (In many ways, Polestar has adopted Saab’s mantle.)

Credit: Polestar

Polestar Formula 2030 concept from behind
These rear lights will show up in production Polestars.

GENEVA - FEBRUARY 28: The new Saab Aero-X, a 400 bhp ethanol-fuelled engine is unveiled as it makes its world premiere during the 76th Geneva International Motor Show on February 28, 2006 in Geneva, Switzerland. The show features World and European premieres of cars, and will be open to the public from March 2nd to the 12th. (Photo by Scott Barbour/Getty Images)
In 2008, Saab showed off the Aero-X concept. Credit: Scott Barbour/Getty Images

Polestar says the concept fits into its own segment somewhere between the next Polestar 2 and the Polestar 7—it numbers its cars chronologically (mostly), not based on size—although it’s not saying if the hatchback design will go into series production. Successfully packaging rear-seat passengers and a lithium-ion battery pack is something a concept needn’t worry about, after all. Rather, it’s a styling exercise, or more than one.

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