In 2025, no one is spooked by skeletons or ghosts anymore, because modern life is scary enough. A ghost train made out of Lego bricks makes stops at different “adulting” horrors, like your phone dying, receiving a call from an unknown number, and getting ghosted by a date. The series will run across social channels.

Capri Sun | “Trick & Treat” by Mischief & No Fixed Address

Why choose between trick-or-treat when you can have both? On the ultimate night of mischief, Capri Sun is playing a prank of its own. The brand released a limited-edition pouch that looks exactly like its normal one, but lined with a high-strength ripstop nylon and heat sealed from the inside, making it impossible to pierce. 

Mini | “Elloween” by Goodby Silverstein & Partners

Mini dressed up as something scary for a lot of drivers: self-driving car Waymo. “In a world moving towards driverless cars, Mini is using its iconic humor to show that driving a Mini yourself is way more fun than getting chauffeured by a ghost,” said Kate Alini, head of marketing, product, and strategy at Mini USA.

Custom Ink | “Undead Acres” by Mekanism 

The tables are turned in this decaying suburban town, where the undead dress like their favorite humans for Halloween. Zombies, vampires, witches, and Frankensteins pull of the looks in Custom Ink gear, from wine mom “Sippy Cup” mugs to Karen’s custom tracksuit and tumbler that says, “I WANT TO SPEAK TO YOUR MANAGER.” Mekanism’s AI Superstudio is behind the work.