The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since marketers aren’t turning to stock video for an ad running on such a massive stage.
Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.
https://www.adweek.com/creativity/2-super-bowl-ads-stock-clip-exclusivity-worthwhile/