In the last few weeks the influencer marketing industry has had a particularly important spotlight shone on some of its big issues by Unilever’s Keith Weed. I believe it all comes down to that all-important word: trust. Can brands trust influencers? Can influencers trust brands? Can consumers trust influencers? The answer is yes, however, there… https://www.adweek.com/brand-marketing/3-areas-where-influencer-marketing-needs-further-development/